New Delhi: Novawires, a fresh face in the Indian electrical wire market, is prioritising quality, affordability, and a direct-to-consumer (D2C) approach. Launched by Anuj Kaushik and Pawan Sharma, this New Delhi-based brand leverages the experience of its parent company, Puja Electrical Industries, a trusted name in the electrical supply industry for over 27 years.
Cutting Out the Middleman for Better Value
Typically, a network of wholesalers and retailers distributes electrical cables to consumers. This frequently leads to price increases and restricted access to professional guidance. Avoiding this structure, Novawires provides competitive pricing and cultivates a direct client relationship.
“We saw an opportunity to streamline the process for both consumers and electrical professionals,” explains Anuj Kaushik, co-founder of Novawires. “By going D2C, we can offer high-quality wires at attractive prices, along with expert consultations to ensure our customers make informed decisions.”
Building the Future of Electrical Solutions
The highest standards are met by Novawires’, which have Fire Retardant Low Smoke (FRLS) PVC insulation for increased safety. The brand uses purest copper conductors for optimum performance and energy efficiency, translating to cheaper electricity bills.
“Safety and efficiency are paramount for any electrical project,” says Pawan Sharma, co-founder of NovaWires. “That’s why we use only the finest materials, ensuring the safety and efficiency of your electrical system, giving you peace of mind.” This brand’s wires meet the highest standards, comparable to established brands like Polycab, RR Kabel, V-Guard, and Havells.
Novawires understands the importance of a flawless customer experience. It offers a wide range of products readily available for online purchase, ensuring customers find the right wires for their projects. For extra convenience, it also provides doorstep delivery.
But it doesn’t stop there. Novawires has a dedicated customer support team to answer any questions and address any concerns. Since it recognises that every customer has different demands, it provides first-time home builders with exclusive discounts, making the electrical setup more affordable during construction. Novawires commitment to innovation ensures it stays ahead of the curve, constantly researching and developing new technologies to deliver the most reliable and efficient electrical solutions.
