New Delhi: Mixed Route Juice, a 360-degree content and social agency known for its innovation and ideation with a creative punch, enters into a joint venture with ThinkROI, one of the fastest growing digital media agencies with services panning across Branding, Performance, SEO & Martech.
Through this strategic partnership, Mixed Route Juice and ThinkROI will synergise with each other’s strengths, leveraging capabilities to expand their business, reaching a wider consumer base, and enabling geographical expansion, including India, the US, Singapore & Malaysia.
This partnership will allow Mixed Route Juice & ThinkROI to operate jointly in their sales and marketing activities, executing and designing campaigns to provide full-stack digital and brand services to the clients.
ThinkROI is a data-driven digital media agency led by Rupinder Singh, Sarada Prasad, and Suraj Talaulikar. With offices in Gurgaon, Mumbai and Mysore, ThinkROI Team has on-boarded key brands like A23, Lotus Herbals, Ajmera Realty, Cricket.com, and DivIHN, to name a few, in a short span of time.
In an all-exclusive partnership, the two entities have joined hands and will pitch together for growth and current businesses.
Mixed Route Juice, aka MRJ, is a content and social agency that believes in innovation and ideation with a creative punch. MRJ believes in creating content that gets a brand buzzing. The boutique agency is in its eighth year of operations and has successfully managed numerous brands, namely JW Marriott, THOMSON, DLF, IBIS, Radisson, PNB MetLife, Mother Dairy, and many others.
Talking about this new development, Amrita Sharma, Co-Founder and Creative Head at Mixed Route Juice, said, “It is a very important strategic partnership for us as this will further strengthen our goal of expanding and growing multifold in both domestic and international markets. We are exhilarated about this joint venture and hope for a mutually beneficial association in the long run.”
Rupinder Singh, Founder & Chief Business Officer at ThinkROI, said, “We have seen MRJ delivering some stupendous work for their brands in these past years and are delighted to forge this partnership. We believe collaboration is important in today’s time, and with MRJ coming along, it will lead us towards innovation, increased success and scalability.”
About ThinkROI
ThinkROI is a full-stack digital media agency that innovates to deliver ROI consistently through building brands and digital experiences, fostering customer engagement, fueling growth, and nurturing client relationships. They are committed to delivering excellence in every aspect of digital marketing, including performance marketing, creative services, influencer marketing, martech, and more. Headquartered in Gurgaon, it has branches in Mumbai and Mysore.
