New Delhi: The Open Network for Digital Commerce (ONDC) and FMCG giant Marico Limited have merged their saffola stores, creating new opportunities for growth, collaboration, and improved digital experiences in the constantly changing e-commerce environment. “Through this integration, Marico is committed to providing its stakeholders, such as distributors, retailers, suppliers, and customers, with unmatched benefits ,” the company said in a statement.
The Government of India created the ONDC network, a statewide network for digital commerce that aims to empower consumers and enterprises, By building an inclusive ecosystem to improve e-commerce penetration in India and enabling the inclusion of all types and sizes of sellers on a population scale, the programme advances the “Digital India” vision.
“While the e-commerce market in India has grown exponentially over the past decade, online FMCG retail has yet to make significant inroads into rural and semi-urban markets. Tech-led interventions such as ONDC mark a sustained effort to bring together various FMCG and retail value chain stakeholders to solve this challenge,” said Sanjay Mishra, COO of India Business and CEO of New Business, Marico Limited.
“Getting our D2C platform onto the ONDC network is an example of a fantastic collaborative effort between the Marico IT team and the ONDC Tech team, which will launch us into the next league of connected platforms,” said Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico Limited.
“Consumers, the ultimate beneficiaries of this integration, will experience a more convenient and seamless shopping experience. The integration will also facilitate efficient order fulfilment, ensuring timely delivery of products to consumers’ doorsteps,” said T Koshy, Managing Director & Chief Executive Officer of ONDC.
One of the top manufacturers of consumer goods in Marico. Through sales of its products in India and specific countries in Asia and Africa, the brand generated a turnover of $1.2 billion in FY 2022-2023.
