Coimbatore: Magniflex and Symphony came together to host Coimbatore’s young architects and introduce them to Magniflex’s premium range of mattresses, pillows, and sleep accessories. The collaboration between Symphony, a home décor major; Magniflex, the Italian luxury mattress maker; and Coimbatore’s architectural community represents the beginning of a promising partnership. Together, they aim to redefine sleep as a luxurious and rejuvenating experience for individuals across India.
In today’s ever-evolving architectural realm, architects are no longer just purveyors of technical expertise and design brilliance; they are also influencers of their clients’ lifestyle choices. In view of this profound influence that architects bear on the lives of their clients, Magniflex decided to establish a strong presence within the community of architects, chiefly those in Tier 2 cities, and thus leverage this connection.
Mr. Anand Nichani, MD, Magniflex India, said, “In the contemporary landscape, marked by shifting lifestyles and the increasing affluence of Tier 2 cities, there is a growing interest in investing in premium mattresses and sleep accessories. These discerning consumers aspire to elevate their sleep quality, thereby enhancing the wellness and overall health of themselves and their families.”
“Magniflex’s exquisite range of mattresses stands as a testament to the fusion of aesthetics and luxury. Crafted with the finest materials and incorporating futuristic technology, each Magniflex mattress becomes an emblem of opulence and comfort. Beyond their visual appeal, these mattresses offer an unparalleled sleeping experience that transcends ordinary slumber, promising users the rejuvenation they deserve,” added Mr. Nichani.
The event provided a unique opportunity for Coimbatore’s young architects to immerse themselves in the world of Magniflex. They were introduced to a diverse range of products catering to various preferences and needs. Magniflex’s representatives also shared insights into the advanced technology and craftsmanship underpinning each product, making them the ultimate choice for those seeking luxury in sleep.
About Magniflex India:
Magniflex (Made in Italy) is Europe’s No. 1 mattress brand, recognized for its craftsmanship, technologically superior products, and the value it offers to customers. Started in a small workshop in Prato, Italy 60 years ago, Magniflex is a market leader in the luxury mattress category, with over 50 million people having experienced sound sleep on its mattresses. Magniflex has over 100 products, including a variety of mattresses, mattress frames, pillows, and sleep accessories. It scores 99.7% on the customer sales service satisfaction index. Magniflex is available in over 100 countries and has partnered with Polyflex India for the Indian market.
Founded in 1983, Polyflex India has been developing a portfolio of strong B2C and B2B brands, using cutting-edge comfort technologies and providing thought leadership in the Indian market. In 1983, it imported a revolutionary foam-making technology from Germany and became the 1st Indian company to manufacture Polyurethane (PU) foam in India, and this was a concept unheard of in India at that time. Polyflex is the 1st Indian company to make dual hardness seats for General Motors and fire-retardant seats for Indian Railways.
In 2010, Magniflex partnered with Polyflex, an Indian conglomerate, to launch the first-of-its-kind technologically certified mattresses in India. In 2011, Polyflex set up an FMCG brand named ‘Gone Mad’ for the Indian market. This is a joint venture partnership with one of Indonesia’s premier FMCG names, Garuda Food.
