Mumbai: The world of mobile accessories and gadgets was taken by storm as Mumbai-based leading consumer lifestyle & premium mobile accessories brand KDM proudly showcased KDM Carnival at the second edition of MAG World Expo 2023. This exclusive trade exhibition took place from 15th to 17th February 2023 at the Bombay Exhibition Centre in Mumbai and was a massive success.
The KDM Carnival theme was conceptualized to usher in the fact that the small things give you big happiness when you follow your heart, and LIFE becomes a CARNIVAL! Life is already wonderful, like a carnival. It solely depends upon you and how you follow your heart.
The Carnival theme is a befitting extension of its mission of bringing KDM’s premium mobile accessories to a wider audience. Karo Dil Ki Marzi is an abbreviation of the brand KDM. The brand’s philosophy of ‘Karo Dil Ki Marzi’ connects with every Indian who is ready to follow his heart and make a choice for himself. KDM encourages its consumers to follow their heart and Karo Dil Ki Marzi.
N D Mali, Founder of KDM, said, “We are thrilled to be a part of this MAGnificient event as this association gave us a platform to network and showcase our premium products.
KDM has emerged as the preferred choice for the youth for their music and lifestyle needs. We want to tell the youth that it is your life, and you have every right to follow their heart! As long as it is focused on joy and happiness, go ahead and ‘Karo Dil Ki Marzi.’ Enjoy each moment to its fullest, and life will become a carnival.”
Bhawarlal Suthar, Co-Founder of KDM, said, “We have tried to establish emotional connections with our target audience using innovative ideas. We hope it will encourage users to level up their celebrations with our stylish and power-packed wireless speakers, neckbands, and headphones.”
KDM gives lifestyle choices in mobile accessories for urban consumers and semi-urban, tier 2 & 3 cities with value-for-money quality mobile accessories. The company has established itself as a household name in every town and remotest area of the country and aims to reach over 1 lakh dealer network by 2025 with a vision of ‘Har Ghar KDM’.
The 3-day power-packed exhibition, with its powerful line-up of panel discussions, presentations, and exhibitions, witnessed over 50 leading Indian companies in the mobile accessories and gadgets manufacturing space as exhibitors.
The market for mobile accessories in India is expected to reach INR 35,000 crores (USD 3.54 bn) by the end of 2024, growing at a CAGR of 10.5%. The rising young age population with a disposable income, steady decline in smartphone prices, increased internet penetration and the increasing focus on a more digitized lifestyle are some of the key factors that have created a conducive environment for this industry’s growth.
About the Company
KDM is a leading manufacturer of mobile electronics & accessories products. With the unwavering vision to be a Make in India-Make for World brand, the company provides premium mobile accessories products like earphones, neckbands, wireless speakers, mobile chargers, power banks, etc., at affordable prices. Headquartered in Mumbai, KDM has a state-of-the-art manufacturing facility in Delhi, Noida and Gujarat. Recipient of the Bharat Gaurav Award, Chairman and Director N D Mali hails from a small town in Rajasthan and rose from modest beginnings in 2011 to establish themselves as industry leaders within a decade. KDM was felicitated with the ‘Rising Brand of the Decade’ award at the ZEE Business Excellence Awards 2021 in the electronics category, recognizing its exemplary and ground-breaking performance in the last decade and the MOBEXX 2021 Award for Most Preferred Mobile Accessories & Gadgets Brand.
