Bengaluru: India gets on the Korean wave, as K-POP Contest is back again to sweep you off your feet. LG Electronics, in association with Korean Cultural Centre India, announced the launch of All India KPOP Contest 2023, Presented by LG. Recently an MOU is signed between LG Electronics India & Korean Cultural Centre India. The fierce competition consists of four rounds: online, regional, semi-finale and grand finale. This year LG Electronics & Korean Cultural Centre India has received an overwhelming response, with over 11,000 applications in the first round. Because of this participants’ submission date was extended by 2 days to 13th May 2023.
- Presented by LG Electronics
- More than 11,000 participants in the first round
- Deadline for online submission extended due to overwhelming response
In the first round, participants from across the country are submitting their vocal cover in Korean and dance choreography of K-POP songs and uploading the videos on the K-POP Contest website. Participants will also get a discount coupon for LG XBOOM. Selected participants will now qualify for the regional round, which is to be conducted across 11 cities. Winners of the regional round, 1 vocal and 1 dance from each city, will reach the semi-final round. The participants in the semi-final round will get the opportunity to participate in the K-Pop Academy conducted by K-POP dance instructors from Korea. Winners of the semi-final will move to the final round, which consists of special performances by winners of K-POP events held previously and musical performances by popular K-Pop bands.
Recently LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of ‘Life’s Good’ with a more dynamic and youthful look across all physical and digital customer touch points. LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. KPOP association will certainly help the brand to offer an experiential platform to the young audience.
About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics, South Korea, was established in January 1997 in India. It is one of the most formidable brands in consumer electronics – Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.
*Home Appliances include- Refrigerator; Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier
