LG Charcoal Healthy Ovens offer the convenience of cooking ITC Master Chef Frozen and Kitchens of India (RTE) foods at the touch of a button
Bengaluru: LG Electronics, India’s leading consumer durables company, proudly announces a strategic partnership with ITC Foods, one of the fastest-growing branded packaged foods businesses in India, to redefine the cooking experience for consumers in the country. As part of the partnership, 2 new microwave ovens are announced with a ‘Scan to Cook’ feature. This will bring together LG’s expertise in home appliances and ITC Foods excellence to create a seamless and intuitive cooking environment, making life simpler for consumers. Currently, 2 microwave models have been introduced & 7 more models will be introduced by the festive season.
By combining LG’s state-of-the-art microwave technology with ITC’s expertise in frozen and ready-to-eat (RTE) foods, this collaboration aims to simplify the cooking process while delivering delicious and nutritious snacks/meals. With LG’s innovative microwave solutions, smart features and precise controls, consumers will be able to effortlessly prepare their preferred meal while retaining exceptional taste and texture.
Commenting on the launch, Hyoung Subji – Director- Home Appliances & Air Conditioners at LG Electronics, said, “LG Electronics is excited to join hands with ITC Foods in our endeavour to revolutionize cooking with smart microwaves in India. With LG’s focus on making cooking smarter and the collaborative efforts of LG and ITC, we are determined to enhance the culinary experience of our customers. We are confident that this partnership will make the lives of consumers simpler than ever before, enabling them to create gourmet-quality meals with ease. Our smart range of Microwaves with the Scan to Cook feature will simplify lives. This range is also equipped with 401 Auto Cook Menu, and pre-set recipes are integrated with ThinQ App. We have a team of 100+ on-ground chefs providing live cooking demonstrations to customers so that more & more consumers can use this technology.”
Speaking on the collaboration Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited, stated, “We have always been committed to elevating the culinary experience of our customers through our innovative product offerings. We are thrilled to partner with LG, a brand renowned for its cutting-edge technology and innovation. Combining ITC Master Chef’s and Kitchens of India product portfolio with LG’s advanced microwave technology, we aim to revolutionize the way people cook and enjoy their snacks and meals. This collaboration will bring a new level of convenience, experience and delight to consumers nationwide. Further, with LG’s extensive distribution network, we hope to scale up our reach and offer our choicest range of frozen veg and non-veg snacks and meals like burger patties, kebabs, nuggets, fries and more to our consumers”.
The LG Charcoal Healthy Ovens are wi-fi enabled by the LG ThinQ App that brings one the convenience of cooking ITC Master Chef Frozen or its RTE foods now at the touch of a button. It’s a very simple process – Step 1- The consumer can scan the barcode on the ITC Master Chef frozen food packet using the LG ThinQ app. Step 2- The user can send ThinQ-recommended cooking instructions to the connected oven without manual intervention with MWO buttons to select time, mode, temperature, etc.
Microwave ovens come in 32 L and 28 L and are equipped with unparalleled features. With the Charcoal range, LG introduces the Healthy Heart Autocook Menu, a collection of thirty heart-friendly recipes certified by the Heart Care Foundation of India. For health-conscious people, LG MWO is equipped with a Diet Fry feature which helps in preparing the dishes with up to 88% less use of oil. The range is developed based on Indian insights enabling you to cook Indian gravies, snacks, Ghee, Pasteurize milk, breads, etc., with ease.
Temperature control capabilities have been enhanced, allowing users to cook a wide variety of dishes that were previously challenging to prepare in a microwave. The seamless stream of cooking power preserves the original flavours and textures of the food, ensuring a satisfying cooking experience.
The integration of LG’s smart microwave technology with ITC Master Chef Frozen Foods & Ready to Eat Foods will provide users with pre-programmed cooking options, intuitive controls, and optimal temperature settings, resulting in consistently cooked snacks/meals every time. This seamless combination will empower consumers to create delicious, hassle-free dishes while also offering the flexibility to experiment with their own food creations.
About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics Inc, South Korea, was established in January 1997 in India. It is one of the most formidable brands in consumer electronics – Home Entertainment, home appliances*, HVAC, and IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry. LGEIL’s manufacturing unit at Greater Noida is one of the world’s most eco-friendly units among all LG manufacturing plants. The second Greenfield facility is located at Ranjangaon, Pune, which manufactures LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.
