Large International Brands are entering India at a very high rate

Large International Brands are entering India at a very high rate

New Delhi: You will find such names as Apple, Samsung, H&M, and Starbucks in one of the large malls of such cities as Mumbai or Delhi. These are foreign companies. In the recent past, these firms are beginning to make their eyes on India aggressive. This does not imply that they are angry but rather, they are trying their best, their utmost best, to open more stores and sell more here. Due to the high population of India this is the reason why these foreign brands believe that they will be able to make a lot of money in this country.

Although it is good to have numerous options on what to purchase, this is raising competition issues among our local Indian companies. Local companies are those which are initiated here in India such as Tata or local clothing. Consider what happens when one of the large foreign toy stores was opened next door to a small local toy shop. The super market may be able to do more advertisements and larger discounts. The domestic store may struggle a lot to retain its customers. This is what is taking place on very large scale nation wide.

There are individuals who argue that competition is good as it keeps everyone working harder and keeping the prices low. They will be forced to produce even better products in case an Indian firm wishes to win. However, others reckon that the government ought to assist the local companies in order to ensure that they are not swallowed by the foreign giant companies. This is a highly critical issue to the future of our plan of “Atmanirbhar Bharat” or Self Reliant India. We desire to be the part of the world and we desire our own Indian brands to be the best one in the world.

Ansh Singh
Senior Editor

Ansh Singh is a journalist and writer who covers Entrepreneurship, Business, Startups, and Fintech. When not working, you will find him reading insightful case studies, exploring ideas online, and journaling by the beach.

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