October 06: The impact of the pandemic can be felt across various industrial sectors across the globe, and hospitality is no different. With traditional concepts of restaurant dining undergoing a paradigm shift in a post-pandemic world, prominent restaurateur and KhanChacha owner Navneet Kalra lists top effective strategies to boost restaurant sales adhering to the new normal. Scroll on to know more:
Online Ordering
Online food ordering has been around for several years now, but the fear of contamination during the pandemic has made it more popular than ever. The convenience that doorstep delivery of food offers the customers in undeniable. Given the changing consumer preferences, it would be a prudent step on part of restaurants if they decide to invest in their online ordering infrastructure, suggests Navneet Kalra.
“There are several options available to leverage online ordering to the benefit of your food business. You can rope in the popular online food delivery service providers like Swiggy and Zomato. Alternatively, you can also opt for an app-based ordering and delivery system that is designed specifically for your restaurant,” the Khan Chacha owner says.
Optimized Menus
The restaurant business is a consumer-driven one. What you personally might like being the restaurant owner may or may not resonate with the customers. Therefore, it is important for a new-age restaurant business to optimize its menu every now and then.
“You might love a certain set of dishes, but your customers might not. Similarly, some recipes that taste heavenly when freshly served at the restaurant might end up losing their essence during delivery transits. While designing online and offline menus, it is crucial to take these situations into account,” suggests Khan Chacha owner Navneet Kalra.
Robust Digital Presence
At a time when everyone and everything is going digital, your restaurant business must not lag behind either. Creating a robust digital presence for your business can work wonders when it comes to solidifying the brand presence and boosting the sales. It also helps your business to stay connected with regular customers, along with connecting to the new and prospective ones.
“The ambience, service and food quality of your food outlet might be great, but it won’t break the stagnancy in revenue generation if your business remains undiscovered by new people. Yes, word of mouth helps, but the exposure that a digital presence through website, Instagram and Facebook can provide is wonderful,” suggests Khan Chacha owner Navneet Kalra.
