New Delhi: KDM, the leading lifestyle & mobile accessories brand in India, has set a new benchmark in social outreach brand campaigns with its innovative and impactful activation at the Maha Kumbh Mela aimed to strengthen brand recognition and engage with lakhs of devotees. It involved installing 90 mobile charging stations, which is set to charge over 16 lakh phones during the 45-day event. The company’s indigenous KDM-T Technology chargers were available to ensure devotees could stay connected with their families and loved ones. The campaign is a shining example of innovative thinking and social responsibility.
N D Mali, Founder of KDM said, “KDM has truly made a mark at Maha Kumbh 2025 by filling a crucial gap that was overlooked by the administration and private companies – keeping visitors’ mobile phones charged! This move has not only filled a critical gap but also won hearts, earning KDM widespread acclaim for our commitment to keeping visitors connected and charged.”
B H Suthar, Co-Founder of KDM added, “KDM’s mobile charging stations have also empowered the administration, police, NCC, and medical camps, providing a sigh of relief for the real heroes of Maha Kumbh 2025 who have been working tirelessly to serve the visitors. As Maha Kumbh 2025 continues to draw millions of visitors, KDM’s initiative will undoubtedly remain a highlight of the event.”
KDM as a brand has been established as a leading lifestyle and mobile accessories brand for a decade. It has developed a wide variety of products under mobile accessories and lifestyle segments which range from mobile chargers, earbuds, speakers, and neckbands to headphones. It has a strong distribution network spread across India that has enhanced its journey of building India’s largest and most innovative mobile accessories and lifestyle brand.
About the Company:
KDM is a leading manufacturer of mobile electronics & accessories products. With the unwavering vision to be a Make in India-Make for World brand, the company provides premium mobile accessories products like earphones, neckbands, wireless speakers, mobile chargers, power banks, etc. at affordable prices. Headquartered in Mumbai, KDM has a state-of-the-art manufacturing facility in Noida and Gujarat. Recipient of the Bharat Gaurav Award, Chairman and Director N D Mali hails from a small town in Rajasthan and rose from modest beginnings in 2011 to establish KDM as industry leader within a decade. KDM was felicitated with ‘Rising Brand of the Decade’ award at the ZEE Business Excellence Awards 2021 in the electronics category, recognising its exemplary and ground-breaking performance in the last decade and the MOBEXX 2021 Award for Most Preferred Mobile Accessories & Gadgets Brand.
