New Delhi: Indya, the modern Indianwear brand and eponymous Ecommerce platform that has taken designer wear to the length & breadth of the country as well as to international shores, is pleased to announce its latest collaboration with designer Varun Bahl. The collection is a subtle nod to the high-spirited exuberance that Indya offers and an ingenious homage to Varun Bahl’s signature style that is as understated as it is surreal.
Inspired by the joy of spring and the unmatched vibrancy of a freshly sprouted summer garden, the festive line unveils a floral fantasy brought to life in a soft sorbet colour palette of vintage pinks, bright fuchsia, uplifting mustard, refreshing lime green, and a dreamy seafoam–masterfully offset with metallic foils, delicate thread and zari embroidery, shimmering sequins and drop pearl and gota trims.
“The response to our designer collaborations has been overwhelming in the past, and we’re so stoked to bring to our audience this new capsule with Varun Bahl. The collection beautifully captures his signature, but with Indya’s functional flair, and the outcome brings forth vibrant floral prints and delicate embroideries on a really fresh colour palette perfect for summer .”, says Shivani Poddar Co-Founder, Indya.
Majestic blooms and painterly paisleys are generously splashed on new-age renditions of classic silhouettes featuring playful details. Think draped sarees with endless ruffles, sheer capes and floor-sweeping anarkalis with asymmetrical hems, voluminous lehengas and tiered shararas–striking the perfect chord between classic and contemporary. Also part of the Indya x Varun Bahl offering are matching festive ensembles for little girls in the 3-14 age bracket as part of the recently launched Miss Indya collection.
Speaking of the collaboration, Varun Bahl adds, “I am delighted to be associated with Indya. It’s been an absolute pleasure to design for a larger mainstream audience while retaining our special signatures”.
“The idea behind all our collaborations is to present ensembles that are light on the pocket while being heavy on the fashion quotient. With Varun Bahl, we are happy to present this distinctive and playful festive capsule collection to our shoppers in India and across the world!” concludes Shivani.
The collection launches on 17th March 2023, and is Priced in the range of INR 1000-6500. It will be retailed from the brand’s website, www.houseofindya.com, Indya’s exclusive brand stores, key large format stores, and leading domestic and international online marketplaces.
About High Street Essentials Pvt. Ltd
Since its inception in 2012, High Street Essentials Pvt. Ltd. has emerged as one of India’s leading omnichannel fashion houses. Aimed at the modern Indian woman, the company has two brands under its wing. While FabAlley is a rapid fashion brand for western apparel and accessories, Indya presents a distinctive line of modern Indian wear. The company’s latest offering Indya Luxe taps the wedding guest market with a line of heavily detailed, premium occasion wear. All three brands have an inimitable style signature and are attuned to the women of today.
About Shivani Poddar, CEO & Founder, Indya & Faballey
Recognized as Fortune’s 40 under 40, Entrepreneur magazine’s 35 under 35, and ETPWLA’s Emerging Entrepreneur of The Year, Shivani Poddar is a goal-driven and process-oriented entrepreneur who leads by example. Shivani began her career as part of the leadership programme at Hindustan Unilever where she specialized in the Commercial and Supply Chain function.
In 2012, Shivani left behind a promising career to follow her passion and dream of building something of her own. Recognizing the lack of globally trendy fashion in the country for women that is specific to Indian body types and aesthetics, Shivani co-founded High Street Essentials Pvt. Ltd. She envisioned a fashion house that makes of-the-moment fashion accessible to every Indian woman.
Today HSE operates two brands – Faballey, a rapid fashion label for western apparel and accessories, and Indya, a distinctive line of modern Indian wear which now has many sub-brands under its belt, including Indya Luxe (premium wedding wear), Indya Raas (everyday ethnic), Miss Indya (ethnic wear for girls aged 4-13yrs). Both brands have an inimitable style signature.
At HSE, Shivani has taken the lead to set up sales and distribution, sourcing and manufacturing processes, financial systems, and fully integrated supply chain techniques; and closely looks into design, marketing, product, and communication as well. With her vision, direction and business strategy that is focused on fast-track growth, High Street Essentials Pvt. Ltd. has grown to become one of India’s leading omnichannel fashion houses today.
About Varun Bahl
A graduate of the National Institute of Fashion Technology (NIFT), New Delhi, Varun Bahl launched his eponymous label in 2004. He showcased his Spring/Summer 2004 collection at White in Italy to both international acclaim and commercial success. Later, he was chosen by the Camera Nazionale Della Moda Italiana to showcase his SS’2007 and AW’07-’08 collections at Milan Fashion Week, making him one of the first Indian designers ever to participate on the calendar.
Varun’s work marries the beauty of heritage Indian handcrafted embroideries with a modern color sensibility. His designs range from traditional saris and lehenga ensembles to contemporary separates and silhouettes. He has been dubbed as the couturier of flowers because of his love for floral motifs that he explores in each of his collections—whether couture or ready-to-wear—via embroideries, weaves, and prints.
In 2010, he launched his menswear label in collaboration with acclaimed Indian film producer and director Karan Johar called Karan Johar + Varun Bahl. He has also partnered with brands like Audi, Mercedes, and Snapdeal. He also launched his luxury wedding design company, Aurum by Varun Bahl, which curates bespoke festivities with precision, creativity, and Varun’s signature touch. Today, Varun’s retail network stretches over 20 outlets, including his flagship store in Ambawatta, Mehrauli along with multi-brand stores like Aza, Ensemble, Ogaan, Evoluzione, and Elahe across various Indian cities.
The designer derives inspiration from the Art Nouveau period and blends that with his innovative design aesthetics to create a series of vintage floral stories. Through his designs, the couturier aims to enhance the feminine beauty of the modern woman who revisits the tradition for the combination of classic & contemporary styles with exemplary craftsmanship.
