New Delhi: HealthOK, a vegetarian multivitamin tablet from the house of Mankind Pharma, has refreshed its offering to provide a differentiated experience by repackaging the whole product.
The new pack of HealthOK Tablet will now come in a new pack of 10 tablets at a new price point of Rs.110/-by, replacing the earlier packaging of 15 tablets for Rs.150/-. It has also launched a pack of 30 tablets, which will be available for Rs 300/-.
The objective behind the product revamp is to provide a better experience for consumers. Health supplements tablets/capsules may sometimes leave a bitter taste in the mouth, which is unpleasant for the consumers. That’s why HealthOK has launched lemon-flavoured tablets intending to provide its consumers with a pleasant taste experience. Furthermore, the tablet shape has been changed to an oval shape & reduced size so that it is easy to swallow for consumers.
HealthOKtablets have a combination of two energy boosters, Taurine and Ginseng, specially formulated for Men to give them 24-hour active energy. Celebs like Ranveer Singh & Anil Kapoor endorse the brand. Mahesh Babu and Sudeep Kicha for south Param &Abir in eastern India also endorse HealthOK.
HealthOK tablets contain amino acids, which help better absorb micro-nutrients. Unlike other health supplements available in capsule form, it’s a vegetarian product.
The new consumer-engaging&attractive packaging is intended to symbolise invigorated capacity and reinforce the supplement’s nutritional value. Speaking on the development, Joy Chatterjee, Associate Vice President, Sales & Marketing- Mankind Pharma, said, “Currently, solid vitamins minerals supplement is a whopping INR 9,000 Crore market approximately as per market estimates & will continue to grow, given the current lifestyle of people which is very hectic where they may be unable to get adequate nutrition, may have poor eating habits and may experience tiredness and fatigue There is a need to supplement body’s nutritional requirements effectively among Indian consumers. We at Mankind always strive to make our brands consumer-centric by meeting consumer needs and improving their health by providing new-age supplements like HealthOK, which is better tasting, easy to swallow, and have a Taurine + Ginseng-based formula. We aim to continue to bring new-age products to provide our consumers with best-in-class products.”
