New Delhi: Dr Rashel, a leading beauty and wellness brand under the esteemed Petrol Perfume umbrella, announces a groundbreaking move into the franchise model with a vision to establish over 150 stores across India in the next two years. This strategic initiative aims not only to expand the brand’s footprint but also to provide entrepreneurship opportunities, create job opportunities, and bring the renowned Dr Rashel experience closer to consumers nationwide.
Currently, Dr Rashel’s products enjoy widespread accessibility through an extensive network, with over 325,000 retail outlets and distribution facilitated by a network of over 1,500 distributors spanning the length and breadth of India.
Strategically positioned in the market, Dr Rashel’s product range is poised to leverage the upward trend and cater to the evolving needs of consumers in the dynamic beauty and personal care sector in India. According to Statista, this thriving market is expected to generate a substantial revenue of US$30.54 billion in 2023, with an impressive annual growth rate between 2023-2028.
Dr.Rashel’s remarkable growth can be attributed to the brand’s adeptness in staying ahead of industry trends. Notably, the surge in the hair care market, projected to grow at a remarkable CAGR of over 8% from 2022-23 to 2027-28, has played a pivotal role in propelling Dr Rashel to new heights. This foresight into emerging trends has enabled the brand to craft a comprehensive hair-care range that aligns perfectly with the evolving preferences and needs of consumers.
As consumers increasingly prioritize quality, diversity, and affordability in their beauty and personal care choices, Dr Rashel has responded by offering a range of products that not only meet these criteria but also exceed expectations. The brand’s commitment to clean and safe beauty, with products that are ISO Certified, GMP Certified, Dermatologically Tested, Silicone-free paraben and sulfate-free, cruelty-free, and devoid of mineral oil, underscores its dedication to providing high-quality and environmentally friendly solutions.
As a testimony to our commitment to growth, Pravin Bera, Co-founder of Dr Rashel, stated, “Our foray into the franchise model is a significant step forward in realizing our vision of making Dr Rashel a household name across India. We believe that this expansion will not only strengthen our presence in the beauty and wellness industry but also empower aspiring entrepreneurs.”
Devji Hathiyani, Co-founder of Dr Rashel, added, “Our growth journey has been remarkable, with a staggering 300% increase over the last four years. This expansion into the franchise model aligns perfectly with our mission to make quality beauty and wellness products accessible to a wider audience while creating opportunities for business owners and job seekers.”
“We recently launched a comprehensive hair care range, including shampoo, conditioner, hair spa, and hair oil with six different variants capitalizing on the rising demand in this segment. It is also noteworthy to mention that high-performance hair care products are formulated with 100% natural actives, free from Paraben, sulphates, and SLS. Furthermore, we have also introduced a range of innovative lip balms and foot masks. These additions not only enhance our product diversity but also reflect our commitment to meeting the evolving preferences in the dynamic beauty and personal care market in India. With 29+ categories and 300+ variants all Made in Bharat, Dr Rashel has become a preferred choice for consumers seeking affordable, high-quality beauty solutions,” explained Pravin Bera.
Dr.Rashel attributes its sustained growth to having an in-house manufacturing unit, offering products in the economical range, and maintaining stringent quality standards. This has set Dr.Rashel apart from competitors in the industry. Looking ahead, Dr Rashel plans to continue its growth trajectory by launching new products and expanding overseas.
Notably, Dr.Rashel has actively participated in various exhibitions and events, showcasing its commitment to the beauty and wellness industry. The brand has been a title and associate sponsor for events such as the Professional Beauty Salon Expo, Aakar Beauty Salon Expo, Cosmoprof – Mumbai, Franchise India Expo, Beauty West Africa in Lagos, Nigeria, and International Iconic Awards.
Furthermore, Dr Rashel proudly sponsored cultural events, concerts, and sports events, including being a title sponsor for the Idol Superstars Concert in Mumbai, Rangilo Re Navratri Festival at Nesco, and supporting events in colleges like Mithibai and SIES, as well as ODI matches.
About Dr.Rashel:
Inspired to make affordable, high-quality products for skin care, body care, and hair care, Dr Rashel by Petrol Perfume has embarked on a journey of creating something special and is fast emerging as a leader in the beauty and wellness industry in India. It has embraced the diversity of the country and consciously developed personal care products that are suitable for different Indian skin types and weather conditions. Aligning itself with the Make in India movement, it has established its state-of-the-art manufacturing units in India. From procuring quality raw materials to making the final product, it has complete quality control over its products and is on par with international standards.
It has been in business for over a decade and has been fortunate enough to touch and better the lives of countless customers. Its passion for helping people through its products has led to a PAN India presence through offline and online marketplaces. Its personal care range of Beauty Elixirs is made with 100% naturally derived actives and is a perfect combination of science and nature. The dynamic line of its quality skincare, hair care, and body care products are clean, safe, dermatologically tested, FDA-approved, and free from SLS, parabens, silicones, or mineral oils.
