New Delhi: Dr Rashel, a renowned beauty and wellness brand under Petrol Perfume’s umbrella, recently made public its latest hair-care range. The hair care carries various products, including Hair Oil, Shampoo, Conditioner and Hair Spa. These additions offer consumers high-performance and affordable solutions for their hair care needs and become the hero products. Moreover, with the Indian hair-care market experiencing significant growth, Dr Rashel endeavours to secure a substantial market share with these innovative offerings.
The Indian hair-care market has been on a steady rise, demonstrating a projected compound annual growth rate (CAGR) of over 6% from 2021 to 2026. In 2021, the market size reached an impressive INR350.2 billion ($4,737.6 million), according to data from GlobalData. Dr Rashel’s new hair-care range is strategically positioned to capitalize on this upward trend and meet the evolving needs of consumers.
Dr Rashel’s hair-care products are formulated with 100% natural actives, making them suitable for all skin types. They are designed to provide a high-performance hair care solution while promoting hair health and vitality. Made in India, these products embody the brand’s commitment to supporting the Make in India campaign.
“Our mission at Dr Rashel has always been to provide our customers with exceptional products that deliver remarkable results. With the introduction of our hair-care range, we are confident that we have achieved just that. These products combine the power of nature with scientific expertise to promote healthy, beautiful hair for all,” said Pravin Bera, Co-founder of Dr Rashel.
Devji Hathiyani, Co-founder of Dr Rashel, added, “Our goal at Dr Rashel is to offer accessible personal care products of exceptional quality. We believe that everyone deserves the opportunity to care for themselves physically and mentally. Our new range of Hair oil, Shampoo, Conditioner and Hair spa is effective and adheres to the highest quality and safety standards. Our products are ISO Certified, GMP Certified, Dermatologically Tested, Silicone-free & Paraben & Sulphate-Free, cruelty-free, and devoid of mineral oil. We believe in clean, safe beauty that nurtures our customers and the environment.”
The Shampoo range is priced at Rs.340 for a 250 ML bottle, while the Conditioner range is priced at Rs.320 for a 200 ML bottle. The Hair oil range is priced at Rs. 299 for a 100 ML bottle, and the Hair Spa range is priced at Rs. 325 for a 360 ML bottle. These competitive price points further emphasize Dr. Rashel’s dedication to offering its customers affordable yet premium quality products.
The product launch occurred at the Idol Superstars – Live in Concert, a star-studded event featuring renowned Indian idol fame trio Senjtuti Das, Rishi Singh, and Mohammad Faiz. Founders Pravin Bera and Devji Hathiyani were present at the event, showcasing their new range of hair care products to enthusiastic attendees. The event, held on June 10th, 2023, in Mumbai, was an exciting platform to introduce Dr Rashel’s ultimate hair-care range to the market.
To amplify the launch, Dr Rashel also initiated a campaign called “Stress ko bye, BeYOUtiful tress ko Hi; Tension lene ka nai.” This campaign aimed to raise awareness about the negative impact of stress on overall well-being, including hair health. As part of the campaign, Dr Rashel organized the “Tension lene ka nai contest” in collaboration with Idol Superstars – Live in Concert. Participants were encouraged to vote for their favourite stress-buster song, and three lucky winners received gift hampers during the live event. Acclaimed singers Senjtuti Das and Rishi Singh actively promoted the contest online, garnering significant engagement and participation. The shampoo market in India has witnessed remarkable growth, boasting a positive CAGR of 11.24% from 2015 to 2020. In 2020, the sales value reached INR 93,637.83 million, marking a 5.44% increase from the previous year, as per the market research conducted by GlobalData. Similarly, the conditioner market exhibited positive growth, with a CAGR of 8.49% during the same period and a sales value of INR 160,193.92 million in 2020, a 3.76% increase from 2019. These statistics highlight the immense potential for Dr Rashel’s new range in tapping into the growing consumer demand.
About Dr.Rashel
Inspired to make affordable, high-quality products for skin care, body care, and hair care, Dr Rashel by Petrol Perfume has embarked on a journey of creating something unique and is fast emerging as a leader in India’s beauty and wellness industry. It has embraced the country’s diversity and consciously developed personal care products suitable for different Indian skin types and weather conditions. Aligning itself with the Make in India movement, it has established its state-of-the-art manufacturing units in India. From procuring quality raw materials to making the final product, it has complete quality control over its products and is on par with international standards.
It has been in business for over a decade and has been fortunate enough to touch and better countless customers’ lives. Its passion for helping people through its products has led to a pan-India presence through offline and online marketplaces. Its personal care range of Beauty Elixirs is made with 100% naturally derived actives and perfectly combines science and nature. The dynamic line of its quality skincare, hair care, and body care products is clean, safe, dermatologically tested, FDA-approved, and free from SLS, parabens, silicones, or mineral oils.
