New Delhi: Cult.Sport, a sports-first D2C brand, has teamed up with GoKwik, a leading eCommerce enabler, to expand cash-on-delivery (COD) serviceability across core Indian towns and cities.
Cult.Sport’s vast product range includes sporting goods, activewear, sports shoes, fitness equipment and more, catering to the sporting needs of our country. To enhance the customer experience and accommodate the preferences of the Indian market, Cult.Sport has recognized the importance of providing expansive COD serviceability.
With 44% of Cult. Sport’s orders come from tier 3, 25% from tier 2, and 31% from tier 1 cities. The partnership with GoKwik aims to strengthen further its presence in remote towns and cities of India where COD continues to be a preferred mode of payment while also addressing Return to Origin (non-deliverability of order) issues.
GoKwik’s intelligent solutions, driven by cutting-edge technology and data science, will empower Cult.Sport to safely introduce COD orders in tier three and four regions of the country. This move will open doors to a broader customer base and foster deeper connections with fitness enthusiasts across Bharat.
Moreover, GoKwik’s capabilities will equip Cult.Sport with valuable product category-level insights for Return to Origin management.
“We believe India has a billion sports people, where only a few take the field. Therefore, we want to enable India to say “Yes” to playing sport. Cult.Sport products enable you to say “yes” to everyday sporting occasions. Partnering with GoKwik will help us streamline and solve on-ground logistics challenges and be future-ready with the technology.” saidShamik Sharma, Managing Director, Cult.Sport
In India’s diverse and evolving market, COD remains a preferred mode of payment, particularly in smaller towns and cities by leveraging GoKwik’s expertise, Cult.Sport aims to capitalize on this trend while furthering its mission to make everything fitness accessible.
“Cult.Sport is helping India adopt an active lifestyle. Their digital-first approach in providing all fitness products under one roof has contributed to their immense growth in this sector.” Chirag Taneja, Co-Founder and CEO of GoKwik. “We are looking forward to nurturing this partnership and helping Cult.Sport in their growth journey.”
About Cult.Sport
At cult.sport, we celebrate the true spirit of sports. Our core purpose is to foster the spirit of sports in India, making it accessible and enjoyable for everyone. We believe in catering to the Everyday athlete – those who find joy, passion, and fulfilment in embracing sports as an integral part of their daily lives.
As a sports-focused brand, we take immense pride in crafting activewear apparel, sports shoes, cycles, fitness equipment, and sporting goods that provide individuals to embrace every sporting occasion that comes their way wholeheartedly.
With an unwavering commitment to quality, performance, and style, cult.sport products are designed to equip and inspire everyday athletes, so they can confidently say “yes” to every sporting endeavour they pursue.
About GoKwik
GoKwik is a data & technology-led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratize the shopping experience, GoKwik enables eCommerce brands to deliver excellent customer experience across the shopping funnel, boosting conversion rates and revenue growth. It also solves other critical industry pain points such as COD RTO (Return to Origin), and helps brands manage the RTO problem while offering COD as a payment channel.
With its recent addition of a third product: KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click-to-WhatsApp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network, which has helped 500+ brands scale their businesses with higher GMV realization & profit margins.
It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik’s team has deep knowledge in eCommerce with people with previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
