Startup News Magazine

Concept PR wins orion innovation mandate

Chennai: Concept Public Relations India Limited (Concept PR), part of the Concept Group, India’s largest independent integrated communication group, has won the communication mandate of Orion Innovation, a leading digital transformation and product development services firm headquartered in Edison, NJ.  

Commenting on the development, Mr Raj Patil, Chief Executive Officer and President of Orion Innovation, said, “India is a strategic market for Orion and has been, for many years, delivering innovative solutions for the Education market. In recent years, we have increased our presence and operations, particularly in Financial Services, Sports, and Telecom markets. We are pleased to partner with Concept PR to bolster our communication and messaging in India. We look forward to a long and fruitful alliance.”

The mandate entails holistic strategic communication planning, campaign development, dedicated content development and execution across various media.ConceptPR thinks differently and out-of-the-box while still being flexible regarding the client’s expectations and requirements. We bring deep Financial Services domain knowledge and other industries and hope to feature Orion in major publications. 

“We won this mandate after an intensive four rounds of discussions that involved Orion’s global communication team as well. As a digitally driven integrated PR practice, Concept PR is perfectly poised to deliver on the needs of a digital transformation and product development services firm such as Orion Innovation. I believe our vast knowledge and expertise to execute innovative, disruptive and high-impact public relations focus will help increase awareness and positively impact the business goals of Orion. We look forward to executing initiatives that will support Orion in building strong awareness and effectively engage with all its stakeholders,” added Mr Ashish Jalan, Managing Director, Concept Public Relations India Limited. 

About Orion (pronounced as O-rai-yen) 

Orion Innovation ( is a leading digital transformation and product development services firm. Headquartered in Edison, NJ, the company has a global team of over 6,200 associates, with engineers in 14 major delivery centers across North America, Europe, Asia Pacific, and Latin America. Orion Innovation’s strongest presence in India spreads across Mumbai, Kochi, Chennai, Coimbatore, Hyderabad, and Pune. For over 25 years, Orion has solved complex business problems for its clients. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. The company’s mission is to be an agile and trusted partner for business transformation initiatives, providing deep emerging technology, experience design and domain focus. Orion works with a wide range of clients across many industries, including financial services, professional services, telecommunications and media, professional sports and entertainment, healthcare & life sciences, education, consumer products, automotive, industrial automation and e-commerce. 

About Concept PR 

Concept PR ( is part of the Concept Group, India’s largest independent integrated communication group. The company is headquartered out of Mumbai and operates PAN India with an impressive network of 11 own branches and 36 affiliate offices. Concept PR has carved a special place in its clients’ circle of partnership through its domain expertise and flawless execution of assignments. It is important to note that 12 clients have been retained for over ten years, and over 36 of NIFTY 50 clients are managed by Concept PR.