New Delhi: The Union Cabinet has approved an outlay of ₹25,060 crore for six years with the aim of strengthening India’s export competitiveness, particularly for Micro Small and Medium Enterprises (MSMEs) which account for more than 45% of the total exports from India. Under the government’s Export Promotion Mission (EPM), the government aims to address structural challenges faced by MSMEs, including fragmented market access, high costs associated with compliance for international export standards, limited and expensive trade finance and logistical disadvantages for exporters.
The EPM will consist of two sub-schemes-
- Niryat Protsahan: Aimed to improve access to affordable trade finance, credit enhancement support and diversification opportunities in new markets
- Niryat Disha: Aimed at enhancing market readiness and competitiveness, including export quality and compliance support, participation in trade fairs and export warehousing/logistics facilities, besides others.
This mission aims to help the government reach its vision of a Viksit Bharat by 2047.
“Ensuring ‘Made in India’ resonates even louder in the world market!
The Union Cabinet approved the Export Promotion Mission (EPM), which will improve export competitiveness, help MSMEs, first-time exporters and sectors that are labour-intensive. It brings together key stakeholders to build a mechanism that is outcome based and effective,”
PM Modi tweeted following the news.
Ensuring ‘Made in India’ resonates even louder in the world market!
The Union Cabinet approved the Export Promotion Mission (EPM), which will improve export competitiveness, help MSMEs, first-time exporters and sectors that are labour-intensive. It brings together key…
— Narendra Modi (@narendramodi) November 13, 2025
Though the government used this as an opportunity to showcase its commitment to industry, netizens are not impressed.
“Approving the Export Promotion Mission sounds ambitious, but without tackling real challenges — like complex regulations, poor logistics, and credit hurdles for MSMEs — this could end up being another paper plan. Results, not announcements, will make ‘Made in India’ truly global,”
A user replied to the PM’s tweet.
“That sounds good on paper — but before talking about export competitiveness, maybe focus on fixing the domestic infrastructure crisis first.
Broken roads, power cuts, poor logistics — how will MSMEs compete globally when they can’t even move goods smoothly within India?” wondered another.
“Sir, fix accountability in government departments- else no scheme, no mission will bring about any tangible change.
Indians are very hardworking people- we just need support, rest we can create HISTORY. Indians outside India are successful because of the support they receive there- same support which is missing here due to lack of accountability.
Sad part is even good suggestions from public might not reach you and remain stuck with your social media team. See you in Dediapada,” a user named Tripti Jha added.
