New Delhi: German carmaker BMW Group has had a phenomenal 2025, with sales surging 200% to 18,001 units. The strong demand came on the back of surging demand for Electric Vehicles, with sales rising 77% year on year, taking the EV share in the overall Passenger Car market to 4%.
The GST 2.0 rate cuts have been the catalyst for BMW, with almost 6,000 of its units sold in 2025 came from the December quarter.
For BMW, EVs now make up 21% of its India sales, although the company has been sourcing just half of its components locally. Last year, the company started assembling its iX1 EV in India, the first electric model, allowing it to competitively price the car against conventional gasoline models.
Though India is considered a fast growing luxury car market, premium models continue to make up just 1% of the total cars sold, mostly due to the high import taxes that further increase the prices.
“The luxury market overall is not growing. If we just keep fighting within this 1% we’re not really expanding,” Hardeep Singh Brar, President and CEO at BMW Group India told PTI.
To make itself competitive in the market, Brar is looking to boost domestic manufacturing and sourcing, though he didn’t elaborate.
To boost its market share, BMW is gearing up for more than 10 launches this year, including the BMW M440i convertible and special editions of its MINI brand of cars.
