New Delhi: Bikano has introduced a new flavour of bhujia in the Indian market and is eyeing a 20 per cent growth in the category. The unique flavour called ‘Magic Bhujia’ will feature a distinctive blend of spices, said the company, adding that it will be available in 200g, 38g, and 18g pack sizes, priced at Rs 59, Rs 10, and Rs 5 respectively.
With the market value at Rs 47,000 crore, the snack industry in India is experiencing rapid expansion. According to reports, the market is anticipated to grow at a CAGR of 10 per cent from 2023-2028.
“Bhujia is a trendy snack in India due to its crispy, crunchy, and delicious texture, making it a customer favourite. This new product launch represents Bikano’s commitment to innovation, even in a seemingly basic product like bhujia,” said Bikanervala Foods, Bikano, Bikanervala Foods Pvt Ltd.
Bikano primarily focuses on the North Indian market by targeting individuals between the ages of 15 and 35 to introduce its new product. “Bikano aims to establish a new category within the salty snacks industry with the launch of ‘Magic Bhujia’. The company is confident that this new product will be well-received by consumers and will be a significant step towards achieving its goal of becoming a leader in the salty snacks business,” it said in a statement.
Bikano plans to expand the new product internationally, once it achieves success domestically. It intends to utilize its marketing channels, including ATL, BTL, and digital platforms, to ensure its seamless presence and capture a significant market share, said Kush Aggarwal, HOD – Marketing, Bikano.
Bikano has recently invested Rs 400 crore in establishing its new plant on 25 acres in Greater Noida. The product range will be produced are namkeen, snacks, bakery and western snacks, and many more to follow. In the future, the company aims to achieve a turnover of Rs 1800 crore by FY23-24.
Bikano covers 35 countries, including the USA, Canada, Australia, UK, New Zealand, Asia, Africa, the Middle East and the Indian subcontinent. Within India, through a well-established distribution network, it maintains its presence at retail, modern trade, national and international stores, airports, railways, government stores, military and police canteens and institutions.
