Startup News Magazine

Avni- menstrual healthcare startup aims at doubling the traction!

New Delhi, June 8: AVNI- young feminine care and hygiene startup brand- announced an ambitious target of doubling its traction in the Telangana region. Currently, the brand attracts 9% of the overall traction from the region and aims to work towards taking the number up to 16%. The brand receives a handsome number of queries pouring in on the menstrual care helpline by the brand which motivates it to create more awareness and spread its reach.

The brand currently offers an array of conscious menstrual healthcare products, including – washable antimicrobial cloth pads, intimate wipes, natural organic cotton pads, etc.

Following the recent boom in organic products-focused retail chains in the state, Avni plans to leverage the opportunity to foray into offline systems.

“We have always received a good response from the southern region, of which cities like Hyderabad have been playing a significant role. Therefore, we plan to pursue the trend further and expand with the same. We aim at exploring marketing strategies focused on the region to accelerate our growth and widen our presence in the area,” said Mrs. Sujata Pawar- Co-Founder of Avni- a menstrual healthcare startup.

After successfully crossing the 25000+ active customers through the D2C model, the brand is looking at fuelling its eCommerce presence followed by offline availability.