New Delhi: Ardour Group, the fastest-growing packaging company, recently announced its foray into flexible packaging. Flexible packaging uses non-rigid materials that allow more economical and customizable packaging options. It is a relatively new method introduced in the packaging market and has become popular because of its high efficiency and cost-effectiveness.
According to reports, this market is projected to reach $8.9 billion in 2027 from $6.21 billion in 2021, growing at a CAGR of 6.18% from 2021-2027
Flexible Packaging
Flexible packaging is a package or part whose shape can change when filled or during use. This kind of packaging is made of multiple types of film (PET/PP/CPP/BOPP/LD etc.), Paper, Aluminum Foil, or a mix of these materials. It includes Laminate Pouches (Mono Layer & Multiple Layers), Bags, liners, wraps, roll stock, and similar stretchable products. Flexible packages are particularly useful in industries that require versatile packaging, such as FMCG, food and beverages, personal care, automobiles and pharmaceutical industries.
It offers multiple advantages, such as it readily takes the shape of the items to be packed, offers easy shipping and product protection, and generates low waste, coupled with shortening packaging weight by up to about 70%.
Flexible Packaging Features
- Easy to store
- Extended product life
- Easy to reseal
- Easy to carry
- Easy to open
Studies show that, in addition to product and price, shoppers pay close attention to packaging and its benefits. In many cases, people pay more for flexible packaging that delivers key benefits. Busy shoppers value convenience, product safety, and longer shelf life. Brands are working hard to develop innovative, flexible packaging solutions that will set their products apart from their competitors.
Foraying in this domain, Mr Rishi Sabharwal, Managing Director, Ardour Group, said, “The Indian flexible packaging market has expanded at a 10% CAGR last 5 years. It has grown from INR 375bn in FY2017 to INR 615.27 Bn in FY 2021. Further, it is expected to grow at a CAGR of 13.12% for the next 6 years and reaches INR 1491.56 Bn by FY 2027. The major factor fuelling this growth is the rapid growth in the consumer markets, especially in food, FMCG & pharmaceutical end-user industries. The boom in E-commerce with efficient logistics has been a huge disruptor for the industry, given the growth in the large and ever-growing Indian Middle Class. While Ecological concerns are there in this market however technology & innovation are the key drivers, and that being our strength, Ardour Group feels it is the right time to venture in this space.”
This eco-friendly feature from the Ardour Group provides sustainable solutions for all types of product packaging—from FMCG and Electronics to Pharmaceuticals. The group is a trendsetter in packaging solutions because of its self-reliant ecosystem. Its team of packaging experts—who are all innovators at heart—is driven by a passion for finding solutions that make the world a better place. The group believes in using the highest quality materials that drive your brand value, further added by Mr Rishi Sabharwal, MD, Ardour Group.
About Ardour Group
An ISO 9001:2015 and Agmark-certified group of companies specialized in creating memorable brand identities through top-notch product lines and skilled services. We follow and develop processes and solutions that are truly world-class and value for money. We are passionate about helping brands enrich their impressions through reliable, responsible, and innovative packaging solutions. Our multiple production checkpoints ensure flawless products and delivery. Our excellence is precisely what your brand needs and deserves.https://www.ardour.group/about-us/
