New Delhi: Ambrane,a leading home-grown lifestyle consumer electronics brand, has registered a strong growth trajectory in revenue and product expansion. The company has successfully clocked Rs.230 crore revenue in the last fiscal year and planning to achieve 500cr turnover by 2025-2026. The brand foresees a 30% YoY growth trajectory, with newly added products, more substantial reach in Tier 2/3 markets & strong emphasis on local manufacturing. Ambrane, since its inception in 2012, has sold over 40 million products in India. The company has established itself as the no.1 manufacturer of power banks in India and has been a best seller in this category for both Amazon India & Flipkart. With its vast presence, the company sells onePowerbank online/offline every 8 minutes. Besides its online fact, Ambrane products are available in Pan India, with over 400 service centres nationwide.
As a part of its next step of growth, the company aims to focus on direct sales & strengthen its availability in Tier 2 and Tier 3 cities of India. The company is expecting high traction from its widely popular Audio &smartwatches portfolio. With a strong emphasis on R&D & innovation, Ambrane aims to create products that enrich people’s daily lives.
The company has been working on several first-timer technologies in India since 2012. Very recently, Ambrane signed MoU with IIT Kanpur to launch a novel haptic smartwatch for the blind and visually impaired. With several partnerships & collaborations, the company, in the next 3 months, shall start making all products in India& establish 100% localisation to establish a substantial market share of up to 20% by 2027.
The company currently manufactures its products in Sonipat, Haryana. Commenting on the achievement, Mr Ashok Rajpal, Founder and Director of Ambrane, said, “We are thrilled to have crossed the Rs. 230 crore revenue mark this financial year. It is a testament to our commitment to innovation, quality, and customer satisfaction. With our upcoming plans, we aim to clock our revenue to 500 crore by 2025-2026. Our expansion roadmap through a combination of widening product portfolio, technology & geography shall drive our growth.”
Ambrane products are currently available with leading retail stores, including Reliance Digital, Croma, Spencer’s, Vijay Sales, Sangeeta, Go Mobile, Walmart etc. The company plans to rope a B-town celeb as the brand endorser in the coming months.
About Ambrane India
Ambrane India has been at the forefront of technology since 2012. With its PAN India presence, a pioneer in technology through its wide network comprising over 330+ service touch points. The aesthetically designed products at affordable prices help Ambrane enjoys a leading market share in many of its product
categories. With 330+ service centres pan India and online customer support infrastructure, seamless service support and customer satisfaction strengthen the core of Ambrane’s existence. Ambrane products are sold at all the leading online platforms, such as Homeshop18, Flipkart, Snapdeal, Amazon, India Times, Shop Clues, among others as well as at different retail stores like Reliance Digital, Metro, Digital Xpress, Best Price and many more.
