New Delhi: The recent BluSmart mess has really shaken up the many startup, one of the loudest voices talking about it has been Aman Gupta, co-founder of boAt and a popular face from Shark Tank India. He’s using this moment to talk about bigger issues, like trust, ethics, and how startups should actually be run.
What happened with BluSmart?
BluSmart, a big electric taxi company with more than 8,000 cabs across three cities, suddenly stopped taking any bookings. This surprise move left drivers without jobs and customers stranded. Why did this happen? Because SEBI (India’s market regulator) started investigating BluSmart’s parent company, Gensol Engineering Ltd.
Turns out, SEBI believes the company misused ₹262 crore that was supposed to be used for buying electric vehicles. Instead, some of that money allegedly went towards personal luxuries, including a ₹42.9 crore apartment in the high-end DLF Camellias in Gurugram. SEBI also found signs of fake loan documents and financial reports that had been tampered with.
Aman Gupta speaks up:
Aman Gupta shared his thoughts on social media, calling the whole situation both “tough and sad.” He said this isn’t just about money, investors lost their trust, founders lost years of hard work, employees lost their jobs, and customers lost a service they relied on. He also hoped that users would at least get their BluSmart wallet money back.
But more than that, he warned about the long-term impact on the startup world. Incidents like this can make people nervous about new companies: “You’ll hear people say, ‘Remember what happened with BluSmart?’” he said. It could scare off investors and customers alike, which slows down innovation.
Aman also had some solid advice for entrepreneurs: ethics and following the rules aren’t just for show, they’re the foundation of any successful business. As a Chartered Accountant himself, he stressed how important it is to keep proper records, do honest audits, and stay transparent. It may sound boring, but it really matters in the long run.
He ended with a simple but powerful lesson from childhood: “Bachpan mein jo parents ne sikhaya tha, woh kabhi na bhulo, jo bhi karo, dil se karo. Par galat na karo.” In other words: do your work with heart, but never do the wrong thing. Building a great company isn’t just about speed or growth, it’s about building it the right way.
What others are saying:
This whole incident has started a big conversation in the startup discussion, Sabeer Bhatia, the co-founder of Hotmail, said the allegations are serious, but warned people not to jump to conclusions. Media trials can do more harm than good, and we should let the investigation play out fairly.
Meanwhile, Prabhkiran Singh, CEO of Bewakoof, took a sarcastic jab at the situation, saying at least scamsters today are buying luxury homes in India instead of stashing money abroad. A weird sign of progress, maybe?
Even after all this, Aman Gupta remains hopeful, just like many global companies have after hitting rough patches. But he’s also clear: this should be a wake-up call.









