New Delhi: India’s leading online fashion retailer, Ajio, recently unveiled its highly anticipated event, the ‘Big Bold Sale,’ in collaboration with Adidas and Melorra. The flagship sale is set to commence on June 1, 2023, offering customers an extraordinary shopping experience with an extensive range of fashion styles from over 5000+ renowned brands.
The Big Bold Sale (BBS) is poised to be the largest edition yet, presenting customers with access to more than 1.3 million curated fashion styles.
Shoppers across 19,000 pin codes throughout India will have the opportunity to browse and select from an array of exclusive international brands, private labels, and homegrown fashion lines. This vast selection spans various categories, including fashion, lifestyle, home and decor, beauty, jewellery, and personal care.
With the objective of providing unparalleled value, the BBS promises attractive discounts of 50-90% off on top brands and categories. Additionally, customers can benefit from an extra 10% discount when using SBI credit and debit cards, as per reports.
A multitude of renowned brands such as Adidas, Nike, Puma, Superdry, GAP, USPA, Steve Madden, Levis, Marks and Spencer, Armani Exchange, Ritu Kumar, MUJI, Buda Jeans Co., Fyre Rose, and Encrustd are among the many brands participating in the event. Vineeth Nair, CEO of Ajio, expressed his excitement, stating, “With this being our largest edition to date, we anticipate over 60 million new users flocking to Ajio to experience exclusive top international, homegrown, and private brands at unbeatable prices.”
Ajio, known for its diverse collection of brands, has witnessed tremendous growth in recent years. The e-tailer proudly shared that 80% of its orders originate from loyal, repeat customers, indicating the brand’s strong position in the market.
The ‘Big Bold Sale’ by Ajio, in collaboration with Adidas and Melorra, aims to provide an extraordinary shopping extravaganza for customers across India. With an extensive selection of fashion styles and unbeatable discounts, the event is expected to draw in millions of eager shoppers looking for exclusive international and homegrown brands. Ajio’s consistent growth and high rate of repeat customers attest to its success in delivering exceptional fashion experiences.
