New Delhi: Ajio, the largest online retailer of apparel in India, recently delegated its social media and content management to Global Creator Network (GCN), the branded content division of OML Entertainment. This new partnership will provide Ajio’s digital communication a spunky, vigour, bold, and innovative perspective.
Ajio continuously seeks to offer a new, modern, and approachable perspective on personal style, keeping with the brand philosophy of promoting bravery and individuality. GCN will handle the end-to-end execution of campaigns and content that will help Ajio keep one step ahead of the competition, thanks to its industry knowledge and talent network.
For Ajio, GCN will aim to develop original, compelling, and successful content that aligns with current trends and preferences. Reliance Retail’s digital commerce project, AJIO, is a fashion and lifestyle brand. It is the ultimate fashion destination for hand-picked, on-trend items at the greatest pricing.
The mandate includes a strong brand strategy, creative initial social campaigns with IPs, creator activations, and helping the brand platforms like Facebook, YouTube, Twitter, and Instagram. These are all things that GCN will do. Utilising successful branded content tactics, digital marketing communication will be created to increase the brand’s recognition in the minds of the customer.
Commenting on the win, Devarshi Shah, Sr. Vice President – branded content,GCN, said, “As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that is futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”
About Global Creator Network
Initiated in the year 2020, Global Creator Network is the digital content division of OML Entertainment. The vertical develops branded entertainment content together with creators and influencers across various digital platforms and formats with the objective of building brand equity. GCN drives digital campaign resonance through the line, backing its solutions with robust data insights and measuring impact all through for some of India’s leading brands, such as Netflix, Amazon Prime Video, Swiggy, Urban Company, YouTube, Oppo, etc.
