New Delhi: Absolute’s tech-driven Agri value chain business, Upaj, has been awarded a grant from Xamahar – Assam AgriFin Fund to transform the livestock, fisheries and horticulture sector in Assam.

Xamahar is a challenge agriculture fund, a competitive funding mechanism to support innovative approaches, especially by the private sector, and deliver financial services at scale for farmers in key agriculture value chains in Assam. It is funded by the World Bank and is being implemented by the Assam Rural Infrastructure and Agricultural Services (ARIAS), as the Assam Agribusiness and Rural Transformation Project (APART).

The purpose of Xamahar – Assam Agrifin Fund is to support the testing and scaling-up of tested innovations by financial service providers (banks, MFIs, value chain financiers, insurance companies, payments service providers) that increase access to financial services (savings, payments, insurance, and credit) among agriculture value chains in Assam. So far, these innovations have been implemented or scaled up in the 23 priority districts of APART and have directly benefited 125,000 producers, including 30% of women beneficiaries, over the fund life.

Through this grant, UPAJ will deploy targeted technology and financial solutions, including precision advisory, agri-finance and insurance, across livestock, fisheries, and horticulture sectors. Combining its key modules – SmartSTAC for tech deployment and DigiSafe for personalized insurance, UPAJ aims to elevate farm income & farmer livelihood in the APART districts under the purview of Xamahar Agrifin Challenge.

UPAJ is Absolute’s Tech-Driven Ag Value Chain business on a mission to improve the life of farmers by enabling them to grow better and stay protected against weather abnormalities through their comprehensive suite of solutions covering inputs, soil testing, precision advisory, farm monitoring, insurance and credit. UPAJ aims to redefine the agricultural value chain by harnessing the collective strength of nature, technology, agronomists, scientists, and industry pioneers. Upaj has over 20 lakh paid farmers in its ecosystem and is on track to increase its reach to 50 Lakh farmers.

UPAJ has also been working on joint projects with prestigious institutions like UNDP, Reserve Bank Innovation Hub and Pradhan Mantri Fasal Bima Yojna (PMFBY) amongst others.

Speaking on the grant, Sourabh Bagla (SVP, UPAJ) quotes – “The Xamahar AgriFin Challenge is a blueprint for agricultural transformation in underdeveloped regions. Our partnership aims to empower marginalized farmers through cutting-edge technology, supporting not just individual producers but the entire ecosystem at scale.”

About Absolute:

Absolute® is a bioscience company leveraging billions of years of nature’s intelligence to reimagine what’s possible across – Agriculture, Biomaterials and Biocare.

Through its R&D arm, Xenesis, it has developed its proprietary Nature Intelligence Platform (NIP), which is one of the largest collections of Microorganisms, Biomolecules and Enzymes in Nature.

Operating across 20+ countries, Absolute’s Agri businesses encompass – Inera (Next-Gen Climate Adaptive Bio Farm Inputs), Upaj (Tech driven value chain for sustainable agriculture) and Silkroute (Creating new normal for safe food globally and improving farmer profitability).

Absolute® is backed by Marquee Investors like Sequoia, Tiger Global, and Alpha Wave.

Rahul Mehra

Rahul has been an integral part of the Hello Entrepreneurs magazine journey since its inception. As a key contributor, he has played a pivotal role in shaping HE into a premier business magazine known for its diverse and compelling content. Rahul's dedication and expertise have been instrumental in curating a wide range of subjects, ensuring that HE remains a go-to resource for entrepreneurs seeking valuable insights and inspiration. His unwavering commitment to excellence has helped establish HE as a trusted platform for thought-provoking articles, interviews, and features, significantly impacting the entrepreneurial community.

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