Noida: 99 Pancakes, India’s first QSR in the pancake segment, has created an innovative menu dedicated to India’s favourite animated supercop, Little Singham, on his birthday. The specially curated menu is named “Little Singham Ka Blockbuster Birthday”. The QSR brand is celebrating the birthday of the popular cartoon character Little Singham from August 15 to August 25.
A fun-filled celebration is in store for Little Singham’s birthday with a variety of unique treats and delights, including Panja Attack Pancakes, Atta Majhi Satakli Waffles, and Sher Ka Dum Hot Chocolate. These special pancakes are available at a discount of 30%, while the waffles and Hot Chocolate are available at a discount of 15%.
The unique menu will be available across outlets located in Mumbai, Pune, Nasik, and Hyderabad. Moreover, the pancake QSR has launched the hashtags #LittleSinghamBirthdayAt99Pancakes and #LittleSinghamKaBlockbusterBirthday to celebrate Little Singham’s birthday.
As Little Singham enters its sixth year, it continues to be an icon for children nationwide as an example of bravery and determination.
Azmat Jagmag, Head of Marketing, Warner Bros. Discovery, South Asia, said,”We are excited to collaborate with 99 Pancakes in creating an extraordinary birthday celebration for Little Singham. Our partnership with 99 Pancakes not only amplifies the excitement but also provides a platform to connect with an even wider range of Little Singham fans across India.”
Commenting on the collaboration with Warner Bros Discovery, Renuka Chalekar, Head Of Marketing, 99 Pancakes, said, “We’re super excited to have teamed up with Pogo’s beloved cartoon character Little Singham to create a magical fusion of flavors and fun. This collaboration is mainly targeted towards our junior audience and promises to transport them to a world where delectable desserts meet animated adventures, where every bite is as delightful as every scene. We believe that the synergy between these two iconic brands will not only satisfy your little one’s cravings but also ignite their imagination.”
About 99 Pancakes
99 Pancakes is one of India’s leading QSR chains, specialising in offering a variety of pancakes. The QSR started its first outlet in Kala Ghoda in Mumbai in 2017, and within a span of 6 years, the company already has a presence in 13 cities across India with 40+ outlets.
The company is on an aggressive expansion spree and plans to open its outlets in North India through Franchise and company-owned models.
99 Pancakes also has FMCG products into the snacking category.
Last year in May, the company raised INR 65 million in a round of funding from a group of angel investors and is currently on the lookout again to raise funds.
About POGO India
Catering to a generation of kids who bounce higher, play smarter, think louder, and dream bigger, POGO is Warner Bros. Discovery’s only-for-India kids’ entertainment channel. POGO is a kids’ channel featuring content that spans multiple genres, from comedy and action to games and curiosity. The channel is home to popular homegrown shows like ‘Chhota Bheem’, ‘Titoo–Har Jawaab Ka Sawaal Hu’ and ‘Little Singham’. In India, POGO is available in Hindi, Tamil, Telugu, Malayalam and Kannada. POGO.TV is a one-stop destination for fun activities where kids can engage themselves in a wide range of online games, show snippets and free prizes. POGO, a companion channel to Cartoon Network and Discovery Kids, is a brand created and distributed by Warner Bros. Discovery. For more information, visit @pogotvin on Instagram, @PogoTVIndia on Facebook and @POGO on YouTube.