New Delhi: Over the last few months, Amul, the dairy brand has launched many protein items in the market, from Amul Protein Lassi to Amul Protein Kool Coffee, but the question that arises is whether Amul is on a mission to overcome India’s protein deficiency that the Indian are facing and by this on internet and social media.
Amul has trolled for the protein push in many dairy products, and in this diary products the Amul has get much fans that are influencing fitness community and those diary products contains 10gm protein or more in other diary products but from this campaign Amul get’s much meme on their dairy products like on social media much of the users have created such meme like Amul Protein Cigarettes, Amul Protein Samosa, Amul Protein Vadapav, and in some posts written that Amul is adding protein in everything.
By those memes also Amul is getting their fitness community and their support them and some of the users have done such things because this social media is attracting those memes that are created by them. These are the AI-generated images that are becoming memes on the internet, and users are loving. India is facing a serious protein deficiency problem, with multiple surveys highlighting the scale of the crisis.
According to the protein consumption in the diet of adult Indians. A general consumer survey conducted by leading market research firm IMRB, 73% of urban Indian diets are protein deficient, and 9 out of 10 Indians consume inadequate amounts of protein.
Despite the Indian Council of Medical Research recommending a protein intake of 0.8 to 1 gram per kilogram of body weight, the average intake hovers around just 0.6 grams. Economic constraints, carbohydrate-heavy dietary habits, low awareness, and the dominance of vegetarian diets lacking complete proteins all contribute to this deficiency.
