Madhya Pradesh (India), January 23: In the heart of India, amidst sprawling farmlands, lies a revolution quietly taking root. Perfarmers Global, a blooming startup, is connecting hard working farmers with international markets, without the presence of a middleman Founded by Apoorv Khare, a man deeply moved by the struggles and resilience of Indian farmers, Perfarmers Global is on a mission to empower these individuals and uplift their lives.
Fostering Trust and Connection
In 2020, with steadfast determination, Apoorv Khaare and Chitranshi Jain launched Perfarmers Global, serving as a direct link between farmers and global consumers, leaving out the exploitative middleman system. By providing farmers with the necessary technology and resources, especially those in remote areas with limited access to advancements, Perfarmers Global ensures fair prices for their produce.
Strengthening Through Knowledge
Perfarmers Global goes beyond simply connecting buyers and sellers. They actively empower farmers by equipping them with the knowledge and tools to thrive. This involves sharing information on optimal pricing strategies, sustainable farming practices, and technological advancements. For instance, introducing solar dryers for sensitive crops like yellow chili has significantly increased shelf life and reduced losses.
Encouraging farmers to come together and form cooperatives, the founding team ensured that this collaborative power eventually became their strength. Thus, allowing them to have access to better market prices and own a stronger voice.
Quality and Transparency
Transparency and trust lies at the crux of Perfarmers Global’s success. Farmers appreciate the direct and fair approach, knowing that their hard work is justly rewarded. The company’s commitment to standard quality ensures that only the finest produce reaches international consumers, meeting strict standards and exceeding expectations.
Championing Women in Agriculture
Perfarmers Global is the frontrunner in promoting gender equality within the agricultural sector. The company aims to have 70% of its workforce composed of women, all the while addressing gender equality. This way, the company empowers women and fosters a more inclusive and progressive work environment.
As Perfarmers Global continues to expand its network, the founder’s vision of a transformed agricultural industry is steadily taking shape. By prioritizing fair trade, knowledge sharing, and women’s empowerment, Perfarmers Global is not just connecting farmers to markets, but also redefining the very fabric of Indian agriculture.
