Founded in 2021, Phoenix Homes was built to be different—a brokerage where top agents are treated like business owners, rewarded fairly, and empowered to perform at the highest level.
When Phoenix Homes was awarded Best Real Estate Brokerage, Single Office, UAE at the Arabian Property Awards 2025, it wasn’t just recognition for the brand. It was a testament to the
leadership of Myles Bush and the bold new model he brought to Dubai’s real estate market. “Experienced brokers are the engine of this industry. They deserve to be treated that way,” said
Myles Bush, Chairman and Co-Founder of Phoenix Homes. “Phoenix was built to give those agents the freedom, the platform, and the respect they need to thrive.”
Bush has a track record of building award-winning firms. Before Phoenix, he founded PH Real Estate, which, under his leadership, won multiple accolades and set industry
records. With Phoenix, his vision was not just to repeat that success but to redefine how brokerages operate in Dubai.
The company made waves with its 80 percent commission model, one of the region’s most generous. But for Bush, it’s never been only about commission.
“The split might catch attention, but it’s not why Phoenix works. It’s about who we bring in. We don’t take everyone—we cherry-pick our agents. Only the most driven, experienced, and
capable professionals are invited to join Phoenix.” This selective strategy has fueled the company’s success.
Phoenix isn’t powered by a handful of big names—every agent is a top performer. At Phoenix Homes, the bar is high across the board. Everyone is closing major deals and earning good
commissions. And that’s by design. This model was on full display when Phoenix Homes was selected to list the largest residential property currently on the market in Dubai—a mega mansion in Al Barari. For Bush, this isn’t just a milestone, but a symbol of the company’s DNA.
When people see the quality of that property—the scale, the location, the design—it perfectly reflects Phoenix Homes. It attracts the best agents. They have the best home listings. Hence,
delivering the best results. Now four years in, Phoenix Homes has evolved from disruptor to established force in Dubai’s real estate sector. The recent award cements what many already know: Phoenix Homes is raising the bar, and others are trying to keep up.
A lot of companies are now trying to replicate their model, and Bush takes that as a compliment. But Phoenix Homes is more than high commissions—it’s about culture, discipline, and quality.
That’s much harder to replicate. Bush’s leadership remains hands-on and supportive. He still closes deals, works alongside agents, and steers the brand’s growth. His focus on trust, autonomy, and performance is what agents say makes Phoenix stand out.
“We don’t micromanage. We support each other. There’s a big difference. Our agents know what they’re doing—they just need the right environment, and that’s what we give them,” said
Bush.
With Dubai’s real estate market on a steady rise, Phoenix Homes is primed for further growth—but on its own terms. They are not a start-up anymore. Phoenix Homes is a real estate
powerhouse now, and this award proves it. But they are only just getting started.
