Kashmir (India), November 22: Poshte, a brand committed to “Well-being in Abundance” has gained prominence in the world of holistic well-being since its launch in October 2022. Founded by the Kashmiri sister duo Jubilee Raina and Sarah Raina, Poshte has carved a niche with its range of skin and soul care products made to perfection using the knowledge of Ayurveda and Aromatherapy with high-quality ingredients.
Poshte’s journey began with the Raina sisters’ commitment to well-being, for themselves and the world around them. They identified a need in the market for pure, uncompromised, and effective Ayurvedic and Aromatherapy products. Sarah Raina, a hospitality industry professional, and Jubilee Raina, a CA, embarked on this journey to bring back time-tested and natural remedies for healthy skin and soul.
The brand name “Poshte” is derived from the Kashmiri language and means “wishing abundance”. The name reflects their belief of “Well-being Poshte”, which translates to “Well- being in abundance” and embodies their mission to provide holistic well-being to their customers.
Currently, Poshte offers Kumkumadi Tailam Face Oil, Sleep Well Kashmiri Lavender Essential Oil, Kashmiri Lavender Aroma Massage Oil, and Avocado & Castor Overnight Foot Care Oil, each carefully made with high-quality ingredients handpicked from nature’s gardens. These ingredients are blended to deliver holistic skin and soul benefits.
Kumkumadi Tailam, enriched with the healing and rejuvenation qualities of Kashmiri saffron, is recommended for treating concerns like skin pigmentation, sun tan, and signs of aging. It is a nourishing formula that enhances skin tone, elasticity and texture for luminous, healthy- looking youthful skin.
“All our skincare products are ideal for Abhyangam (Body massage, foot massage, face massage), which is highly recommended in Ayurveda. It not only repairs your skin and improves elasticity but also keeps many ailments at bay. Incorporating Abhyangam into one’s daily life is essential for good health and longevity,” says Sarah Raina.
“Our endeavor at Poshte is to make the finest quality skin & soul well-being accessible with our line of all-natural and environmentally friendly products. We are not just the founders of Poshte but also our first happy customers,” said Jubilee Raina.
Poshte’s Sleep Well Kashmiri Lavender Essential Oil, made through steam distillation from lavender plants, is known for its soothing properties, aiding in relaxation and addressing sleep disorders caused by anxiety, stress, and insomnia. The Kashmiri Lavender Aroma Massage Oil, rich in vitamin E and antioxidants, offers a therapeutic experience through the sense of smell, promoting relaxation and well-being. The Avocado & Castor Overnight Foot Care Oil provides instant moisturization and relaxation when massaged into tired feet.
Poshte’s products are 100% pure, toxin-free, and compassionately nourishing. The sisters believe that their products not only cater to self-care regimes but also help foster bonds with our loved and cared ones.
Going ahead, Poshte is committed to bringing more nature-derived solutions to customers, offering high-quality alternatives to synthetic products, and enhancing social and environmental well-being through initiatives such as rural employment, reforestation, and using biodegradable and recyclable packaging. Sustainability is at the heart of Poshte’s ethos. All its products are animal cruelty free, vegan and free from synthetic chemicals.