New Delhi (India), October 5: In the burgeoning realm of Indian fashion, a new star is on the rise – Suigarh, a freshly minted venture from the prolific creators of Herringbone & Sui and Pangolin, Kabir Mehra and Samarth Hegde. This creative duo has set a new standard for modern ethnic wear with a brand that promises to cater to the urbane man’s desire for celebratory attire that fuses tradition with audacious vibrancy.
Mehra and Hegde first made their mark on the fashion world with Herringbone & Sui, a brand lauded for its bespoke menswear that combined Western tailoring techniques with an Indian design sensibility. Their follow-up act, Pangolin, managed to capture the zeitgeist with its contemporary everyday wear that won the hearts of the younger, style-conscious crowd.
Suigarh, their latest venture, aims to infuse the ethnic wear sector with an avant-garde spirit, reflecting the individuality of the modern man. The collection showcases a range of contemporary designs, blending vivacious colours with classical styles. Suigarh’s offerings are an ode to the country’s rich sartorial legacy and a celebration of individuality and personal style.
The ethos behind the Suigarh label is noteworthy: it’s not just about wearing an outfit but about embracing your unique identity. With a penchant for blending the bold and the traditional, Suigarh seeks to empower its wearers to express their individuality and be the focal point of any celebration.
As for the aesthetic, Suigarh is a study of contrast and balance. The timeless elements of Indian design interplay with modern twists, resulting in pieces that feel classic and fresh at once. This unique blend has become the signature of Mehra and Hegde, bringing an innovative edge to their creations, whether in Western formal wear, everyday casuals, or ethnic fashion.
Given the creative prowess of Mehra and Hegde, as demonstrated through their prior brands, Suigarh’s success seems almost prophetic. The backing of Bollywood personalities such as Abhishek Bachchan and Rana Daggubati and the support from angel investors from one of the world’s largest luxury conglomerates only add to this optimistic outlook.
Suigarh, thus, seems set to stir the sartorial pot with its approach to ethnic menswear. It embraces the now yet harks back to tradition, amalgamating the past with the present in a harmonious blend that is sure to resonate with modern Indian men. Only time will tell how this new venture shapes the landscape of Indian ethnic fashion, but the anticipation is palpable, and the stage is set. The world of fashion watches with bated breath.
