Mumbai: The newly launched lead management system (LMS) in July 2024 for the B2B franchise marketplace is a technology-driven solution designed to streamline the process of connecting franchise owners with potential investors. It allows businesses to prepare their own detailed catalogue, access a dashboard, capture and track leads, advertise, and manage potential business opportunities in an organized and efficient manner.
Mr. Shyam Singh, the CEO of Franchise Discovery, says, “Our LMS fosters direct communication between parties without involving any middleman. By creating a seamless connection and facilitating informed decisions, it empowers franchise businesses to expand into multiple locations while providing investors with lucrative opportunities. This synergy drives business growth and builds lasting partnerships in the franchising ecosystem.”
This launch is in line with Franchise Discovery’s unwavering commitment to providing an excellent experience in building and expanding franchise businesses not only in India but across the globe.
For franchise owners, the SaaS-based LMS ensures they receive pre-verified and refined leads that align with their investment criteria, saving time and resources while improving the chances of finding serious investors. Features like lead tracking, categorization, keyword mapping, advertisements, mini-CRM, and support ensure that no opportunity is missed.
Investors benefit from a platform where they can easily explore franchise opportunities that match their interests and budgets. Through a data-driven algorithm, the system enables investors to efficiently identify the right brand. It also automates direct connections between investors and franchise brands, streamlining the entire decision-making process with minimal manual intervention. Features like wishlists and brand comparisons allow users to evaluate and select the best potential franchises.
With integrated tools like budget calculators and lead conversion forecasts, the system provides clear insights into potential investments, reducing risk and aiding decision-making.
Turning a Vision into Reality
In 2018, Mr. Shyam Singh was working at a franchise service provider company in Mumbai. During his tenure, he identified a major challenge in the franchise market—both brands and investors sought a direct connection. Most investors were hesitant or uninterested in dealing with middlemen. Shyam realized that this gap was holding back many potential opportunities.
With a clear vision to bridge this gap and meet the real needs of the market, Franchise Discovery was founded in 2019.
Shyam understood that creating a solution required expertise and relentless effort. For an entire year, he worked tirelessly with a team of skilled professionals, refining the concept and developing a practical, user-friendly platform.
In July 2024, after a lot of dedication, Franchise Discovery launched its SaaS-based software. This platform wasn’t just another tool—it was a game-changer. Equipped with a marketplace facility and a lead management system, it provided brands with pre-verified, high-quality leads.
Empowering Growth for Brands and Investors
The goal was simple but powerful: to help brands expand successfully across multiple locations by connecting them with the right investors. Franchise Discovery aimed to create a seamless experience for all parties, offering refined, pre-checked leads to save time and build trust while establishing a robust marketplace for direct interactions between brands and investors.
About the Company – Franchise Discovery
Franchise Discovery is a leading tech-enabled B2B franchising platform that directly connects brands with investors. The company aims to empower franchisors and franchise-seeking investors by providing a comprehensive platform to establish and expand their businesses in the franchise market.
Franchise Discovery’s B2B platform caters to industries like Food & Beverage, Education, Retail, Healthcare, Tours & Leisure, and Logistics. It has successfully addressed critical pain points like lead authenticity through multiple checks, dedicated CRMs to guide franchising processes, brand selection support, legal assistance, and more. Franchise Discovery has built a reputation of trust and confidence among its 400+ registered brands, offering solutions for various franchise needs, including starting businesses from scratch.
Vision
At Franchise Discovery, our vision is to expand Indian brands across international borders, making it effortless for global investors to establish Indian franchises in their respective countries. We are committed to fostering innovation, delivering quality, and ensuring customer satisfaction.
For more detailed information, visit www.franchisediscovery.in
