Bengaluru (Karnataka) [India], January 4: In the bustling city of Bangalore, where tradition converges with innovation, the inspiring entrepreneurial journey of Kuber Natarajan and Jayalakshmi Kuber unfolds. This dynamic duo, armed with passion, creativity, and a profound understanding of childhood, embarked on the adventure of co-founding Infobells Interactive Solutions in 2009, leaving an indelible mark on the landscape of children’s edutainment in India.
For Kuber Natarajan, an engineering graduate from SRM University, and Jayalakshmi Kuber, a computer graduate of PGS University with animation expertise, Bangalore was not just a location—it was the canvas where their dreams found expression. The city’s diverse culture, rich heritage, and a thriving talent ecosystem provided the perfect backdrop for their creative vision. The cosmopolitan nature of Bangalore allowed Infobells to tap into a spectrum of ideas, ensuring that their content was not just locally relevant but resonated globally.
As young parents during the founding times, Kuber and Jayalakshmi were driven by a heartfelt mission to create meaningful edutainment content for children. Their focus on inclusivity shines through in their rhymes, available in languages like Hindi, Tamil, Telugu, Kannada, and Bengali, apart from English. This linguistic diversity ensures that children across India can enjoy and connect with the content, fostering a sense of unity and cultural appreciation.
Their vision went beyond content creation—it was about connecting with children on a personal level. Kuber Natarajan understood the importance of adapting content to match the genuine interests of children, ensuring that each piece was not just educational but also a source of joy. This approach aimed to create a holistic learning experience for young minds, instilling moral values during their formative years.
The turning point came when young ones started recognizing and embracing their IP characters—Chinnu, Chitti, and Pappu. Today, these characters have become household names, symbolising the success of Infobells in connecting with its audience on a personal level.
Driven by a desire to preserve cultural heritage, Kuber aimed to intertwine traditional rhymes and stories with local culture. Beyond entertainment, their mission extended to instilling moral values during the formative years, creating a holistic learning experience for young minds.
Undeterred by success, Infobells continued to push boundaries by creating animated Songs and Tales of Janapada, the local folk song. This creation not only resonated with the audience but was also selected for the 8th International Children Film Festival in 2013, adding to the studio’s list of achievements.
Infobells’ multilingual rhymes have become a source of joy for both small kids and parents, providing a platform for quality parenting time. The shared experience of singing along and learning in various languages enhances the bond between parents and their little ones.
Mr. Kuber’s leadership style is characterised by his well-travelled and well-mannered approach, inspiring his team to create extremely attractive and interesting products. The emphasis on promoting cultural and moral values aligns with the broader goal of contributing positively to the development of young minds.
Infobells: A Testament to Commitment
Infobells stands as a testament to Kuber Natarajan and Jayalakshmi Kuber’s commitment to understanding and adapting to the evolving interests of young minds. It makes learning not just informative but also an exciting journey filled with curiosity and joy. In the bustling city of Bangalore, the dreams of Infobells continue to inspire, shaping the future of children’s edutainment in India and beyond.
