Author: Nayan Shah
Founder & CEO of Clear Premium Water

Nayan Shah

Nayan Shah's strategic prowess and unwavering commitment to excellence have propelled Clear Premium Water to the forefront of the beverage industry. With innovative brands like 'NUbyClear' and strategic acquisitions such as KELZAI Volcanic Water, Shah continues to redefine the market landscape, showcasing a vision that not only satisfies consumer demand but also champions purity and quality as the essence of branded water. His leadership heralds a new era of transformative innovation within the bottled water industry, emphasizing unparalleled standards of purity and quality.

In recent decades, the booming packaged water industry has seen a surge in popularity, driven by the belief that bottled water is a safer alternative to tap water supplied by public drinking water systems. This growth is evident in the market value of bottled water, which skyrocketed to over 221 billion Indian rupees in 2021 and is projected to exceed 826 billion rupees by 2030, boasting a compound annual growth rate of 14.03 percent between 2022 and 2030. However, beneath the surface lies a murky reality that consumers need to be aware of—a reality where fake brands infiltrate the market,…

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