Author: Naquiyah Maimoon

I dwell in the in-betweens—never sure, never boisterous. Hesitant and obstinate, I see what I'm doing through to completion in ways that never map it out. As a writer, I embrace the grey and the neglected. Nature grounds me, words define me, and I've made peace with being slightly out of step.

New Delhi: Sales funnel automation is revolutionizing the way businesses interact with potential customers, nurturing leads, and converting them into paying clients. With the advent of Rich Communication Services (RCS) and the integration of WhatsApp API, businesses can leverage advanced messaging capabilities to enhance customer engagement, streamline communication, and optimize the sales process. This article explores how businesses can implement Sales Funnel Automation using RCS API, WhatsApp API, and RCS Messaging to create a seamless and highly efficient customer journey. Understanding Sales Funnel Automation A sales funnel represents the journey of a potential customer from awareness to conversion. It consists of several stages: Awareness – The…

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Noida: Managing a workforce efficiently is essential for running successful organizations. Businesses worldwide strive to optimize operations, but India’s challenge takes on a unique dimension due to its vast labor market, regulatory frameworks, and industrial diversity. Workforce management isn’t simply about tracking employee attendance; it is a multifaceted discipline integrating scheduling, performance monitoring, compliance adherence, and operational coordination. Today, with rapid digitization, businesses increasingly rely on technology to navigate workforce complexities. Digital tools have become indispensable for monitoring employee activities, automating tasks, and streamlining workflows. However, no solution fits all for a country as diverse as India. Here is where…

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  Pune: Starting a business in India can be exciting but also challenging. From navigating legal requirements to handling financial compliances, the process can feel overwhelming. At Startupportal Business Services, we are here to make this journey smooth and hassle-free for you. Who We Are Startupportal Business Services is a team of diverse and hardworking professionals with advanced degrees in fields like accounting, law, engineering, economics, and more. Our team members come from every state in India and are fluent in almost all Indian languages. This diversity helps us understand and cater to clients from all backgrounds. We believe in equality…

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Coimbatore: Texila American University has established itself as a trusted name in global education, offering programs that prepare students for real-world challenges in healthcare and business. With vibrant campuses in Guyana and Zambia, TAU is dedicated to delivering a learning experience that blends academic excellence with practical skills. Mr. Saju Bhaskar, Founder and President from the university shared, “Our goal is to nurture individuals who can confidently step into their professions and create meaningful change.” Here is a closer look at the Q&A session with Mr. Saju Bhaskar  to understand what makes TAU a standout institution for aspiring professionals. 1. Can you…

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New Delhi: Ratnagiri Hapus Store, founded on March 1, 2022, in Pune, has quickly become one of India’s trusted names for delivering fresh, naturally ripened Alphonso mangoes. The idea behind the store was simple: to connect people across India with the authentic Hapus mangoes from Ratnagiri and Devgad. Today, the store has grown into a thriving business, loved by mango enthusiasts nationwide. How It All Began Two Pune-based friends, Bharat Lohar and Divyesh Waje, started Ratnagiri Hapus Store with a shared passion for delivering high-quality mangoes. Bharat, an engineer with over four years of experience in multinational companies, and Divyesh, a marketing expert with a BMS degree…

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Surat: BNI Greater Surat successfully hosted its flagship event, the Business Conclave, on January 18 and 19. The event achieved remarkable success, with business deals of more than Rs. 50 crore. Organised at the convention centre in Sarsana, the first day of the conclave featured former Indian cricketer VVS Laxman as the keynote speaker. On the second day, Dr. Faruk Patel of KP Group and motivational speaker Sanjay Raval shared their experiences. They also shared insights on how to become a successful entrepreneur. The conclave, organised on the theme of “Connect, Collaborate, and Co-Create”, was BNI Surat’s largest event to…

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London: At the present scenario, sustainability is not just a buzzword but also a business imperative. Considering the situation, Mr. Saikat Sarkar, CEO of Genomicslab Inc. , is introducing a consulting firm, dedicated to empower organisations to adopt ESG (environmentally, socially and governance) – driven strategies. Businesses covering the entire world strive to connect with global sustainability goals and meet ever-changing compliance as well as stakeholder demands. Mr. Sarkar established ESG Synergy Partners as a lighthouse of innovation and collaboration within this critical space. The growing significance of sustainability Within the current business landscape, sustainability and corporate governance is no…

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New Delhi: Renowned motivational speaker and esteemed orator at the World Religion Parliament, Sajan Shah, recently conducted a transformative session at Jamnagar Airport, Gujarat. This exclusive initiative, organized by D.K. Singh, Airport Director of the Airport Authority of India, Civil Enclave Jamnagar, focused on addressing critical aspects of mental health, productivity, and work-life balance within the aviation industry. The 90-minute session was an insightful journey into tackling the challenges faced by airport personnel. Sajan Shah emphasized strategies for maintaining mental and physical well-being amidst demanding schedules, improving productivity, and fostering conscious awareness during high-pressure situations. He also addressed critical topics…

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I would like to ask you a question. Who-so-ever reading this article; has a mobile phone? Okay. As I suspected, nearly everyone. It’s a pretty cool form of communication, right? But, what if there’s another form of communication, that didn’t need you to charge the batteries, wouldn’t cost anything, and crosses the species barrier? Wouldn’t that be way cooler? You already have this form of communication. Everybody can talk to animals. That might seem obvious but what might surprise you is that they reply to us, and we converse with them. They can reply to us, and we can have…

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New Delhi: The global technological landscape is evolving at an unprecedented pace, with innovations like Artificial Intelligence (AI), 5G, and Quantum Computing leading the charge. While these advancements promise immense opportunities for various sectors, they also introduce significant cybersecurity challenges. IAS officer Padama Jaiswal, a 2003-batch officer from the AGMUT cadre, has been a stalwart in navigating the complexities of governance in this digital era. Armed with an MBA from Panjab University and a Company Secretary qualification, she has held critical roles across government and regulatory bodies like the RBI, SEBI, and the Election Commission. Currently, she serves as Secretary to…

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