New Delhi: Bharti Airtel has recently announced good news for its 360 million Airtel customers. They have announced their latest partnership with Adobe to give free access to Adobe Express Premium generative AI capabilities, which is worth about Rs 4,000 for one year. With this newest partnership, Airtel has marked its second global AI partnership after its tie-up with Perplexity last year, which offered users a Pro subscription worth Rs 17,000 free for a year. Adobe Express Premium will be available to all of the Airtel customers across their mobile, Wi-Fi and direct-to-home services. Customers can activate this benefit through their Airtel Thanks application without any credit card requirement.
Adobe Express Premium provides a suite of generative AI-powered creative tools, which include instant background removal, custom image generation, one-tap video editing, auto captions and instant resize. This subscription also offers access to thousands of professional design templates, including those tailored for Indian festivals, weddings and local businesses, premium Adobe Stock assets, over 30,000 professional fonts, 100GB of cloud storage, and watermark-free experts with seamless cross-device sync.
Siddharth Sharma, CEO, Connected Home and director marketing, Bharti Airtel, has stated that, “This partnership is about more than technology; it is about empowering millions of Indians with the cutting-edge AI tools to create and innovate. From Students crafting their first resume to small business owners designing posters or creators editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury; they are a reality for every Indian.”
