New Delhi: Droom, India’s leading automobile marketplace, launched a viral campaign on Valentine’s Day, nudging India’s youth to opt for ‘Droom Rental’ to successfully execute their Valentine’s Day plans. However, the fun and quirky social media campaign soon went viral, witnessing other leading brands like Zomato, Bewakoof, WedMeGood etc joining the fun and banter.
Originally designed to boost awareness about Droom Rental, the newly launched service by Droom, the campaign was everything that the Droom brand stands for – delightfully fun and youth-centric. While the campaign was a witty take on the dating dilemmas around Valentine’s Day, it sparked organic engagement, with brands revealing their real personalities and happily engaging with each other.
Commenting on the now viral campaign, Sandeep Aggarwal, Founder & CEO of Droom, said, “For a consumer-first brand like Droom, it becomes mission-critical to connect with our audience in a language they understand and speak. Thus, for promoting Droom Rentals – a quick & hassle-free way for users to travel in style, our marketing team came up with a fun and quirky post on Instagram. However, it was only a matter of time before other brands chimed in, making it one of the most engaging and viral campaigns so far. Successfully dating or finding love can be hard – but we hope with this viral campaign, nation’s youth would know that they are not alone and that top category leaders are vying for them to not only date successfully but find an eternal bliss!”
The campaign brought together various popular consumer brands like Zomato, Bewakoof, Manforce, Neeman’s, Ajio, Beardo, Housr, WedMeGood, AstroTalk, Mars Cosmetics, and Jimmy’s Beverages. Each comment not only allowed brands to relieve the Valentine’s Day woes for Indian youth, but also allowed brands to talk about their offerings in a way that’s fun, quirky, and strikes the right chord with nation’s youth.
View the viral campaign here: https://www.instagram.com/p/DGA6EZ9TS1z/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D
About Droom
Droom is an AI and data science-driven online platform revolutionizing the Indian automotive market through its suite of AI-driven marketplaces, products, and services. Droom has helped 1.5 million customers buy, sell, finance, and insure vehicles via Droom marketplace.
For buyers, Droom offers 21st century and finest experience in buying and selling of used and new automobiles with trust, selection, low price, and convenience second to none. Every vehicle sold at Droom goes through a proprietary and technology-driven rigorous 1,100-point inspection and certification for its condition, pricing, and history. Droom offers India’s largest selection of automobiles with over 250k vehicles online in 1,174 cities — both used & new, cars & 2-wheelers, and other vehicles too. Because Droom invests in technology and AI vs. physical dealerships and heavy operations, the automobiles sold at Droom are cheaper than other options available to consumers.
In order to build trust and convenience, Droom has built an entire ecosystem of technology-driven products around used automobiles online, including Orange Book Value (algorithmic used vehicle pricing engine | 725 Mn+ Queries), ECO (tech, AI and IoT driven 1,100+ points vehicle inspection), History (India’s largest repository for used vehicle historical records | Database of 250 Mn+ vehicles | up to 50 vehicle historical records), Droom Fintech (Loan & Insurance), and Velocity (last mile fulfillment and delivery services). Large enterprises like HDFC, IDFC, Yamaha, TVS, Toyota, and many more harness Droom’s tech stack as cloud services to grow market share across the rapidly growing Indian economy.
Droom was founded by Sandeep Aggarwal, who is the only tech founder in India to have founded two unicorns back-to-back in the last 10 years backed by an all-star team. Droom is among the most trusted consumer Internet brands in India often recognized for its innovative approach and technology and is backed by marquee global investors including Lightbox, Digital Garage, Toyota Group, Beenext, Beenos, 57 Stars, Lightbox, and many multibillion-dollar family offices in SE Asia and Hong Kong.
