Mumbai: Gozoop Creative Digital, the creative vertical of Gozoop Group, one of India’s pioneer networks of integrated creative communications agencies has announced its latest mandate win with Mad Over Donuts (MOD), the OG donut brand with a rich legacy of spearheading and revolutionizing the donut market in Indian metros.
This partnership marks a deep and strategic collaboration between Gozoop Group and MOD, where Gozoop goes beyond the role of a traditional creative agency. With an intimate understanding of MOD’s brand ethos, Gozoop will be an integral partner, overseeing not just creative and marketing initiatives, but also guiding every aspect of MOD’s brand journey. From innovative packaging and product development to comprehensive marketing strategies, Gozoop will provide in-depth, 360-degree solutions that encompass every touchpoint of the brand’s presence.
As a part of the integrated mandate, Gozoop Creative Digital will execute strategic campaigns to enhance MOD’s brand love and visibility. The agency will manage the brand’s presence through strategic content creation and community-building initiatives that will ensure MOD’s cohesive brand voice resonates consistently across all omnichannel platforms.
Tarak Bhattacharya, Executive Director and CEO at Mad Over Donuts, expressed enthusiasm about the partnership: We are thrilled to collaborate with Gozoop Creative, whose innovative strategies and proven expertise align seamlessly with our vision of delivering unparalleled experiences to our audience. This partnership is a strategic step towards achieving our business objectives of enhancing brand visibility, driving customer loyalty, and leveraging digital platforms to drive brand initiatives. Together, we aim to explore innovative avenues of interaction and further solidify MOD as a beloved brand in the dessert space.”
Rohan Bhansali, Executive Chairman, Co-founder, Gozoop Group, shared:
“Mad Over Donuts is a brand that deserves not only mindspace but also heartspace in every consumer’s heart. It’s a brand where we can really explore all dimensions of marketing and brand love. As equitable partners in their business and brand our mission is to make MOD one of India’s most loved QSR brand”
Built on trust and a long-term partnership, Gozoop will be MOD’s strategic ally, driving growth and brand resonance across all platforms. This collaboration showcases Gozoop’s expertise in delivering 360-degree marketing solutions that create impactful brand experiences and drive business success. Together, they aim to set a new standard for integrated marketing excellence and redefine industry benchmarks.
About Mad Over Donuts:
Mad Over Donuts (MOD) is a Singapore based brand which began its journey in 2008 with a commitment to offering 100% vegetarian donuts. With stores across major Indian cities like Mumbai, Pune, Delhi, Bangalore, Hyderabad, Ahmedabad, and Chennai, MOD has become a go-to destination for delightful treats and innovative flavours. Dedicated to quality and customization, MOD brings friends and families together through shared experiences and joyful moments through its freshly topped donuts.
About Gozoop Creative Digital:
Gozoop Creative Digital is the creative arm of Gozoop Group. With a team of over 100 talented professionals, Gozoop Creative Digital is known for delivering innovative strategies and impactful campaigns that drive brand growth and business. It is known to craft full funnel marketing experiences that connect brands with their audiences in meaningful ways. Over the years, they partnered with top brands like Dell India, Taj Group of Hotels, Aditya Birla Group, Tim Hortons, Parle Platina, Bisleri, Godrej Properties and more, helping them achieve their marketing goals. They have won over 300 awards in the past 15 years and are known to craft some of the most remarkable campaigns in the advertising industry.
