New Delhi: Alyve Health, India’s fastest-growing health-tech platform, reimagined workplace well-being by joining forces with CaratLane (a Tata product). The partnership reflects CaratLane’s ethos of caring for its employees, ensuring they are equipped to lead healthy and fulfilling lives and are supported in building good habits while they achieve their professional goals. It also highlights Alyve Health’s mission to promote healthier living and empower employers to prioritize employee well-being. Together, the two organizations are setting a benchmark for inculcating a culture of a healthier, stronger, more productive workforce and building a future where employee health is at the forefront of organizational success.
As a part of this initiative, CaratLane launched a 21-day “Becoming a Habit Champion” program for its employees. Everybody knows health and well-being are crucial. Most know what they need to do, but very few “show up.” The gap between intent and action is the hardest to bridge – but Alyve Health’s expertise shows that habit science is the solution! Recognizing this, CaratLane challenged the status quo by launching the Habit Champion Program as part of its comprehensive Alyve health plan for employees.
CaratLane launched the program this month as a combination of in-person and virtual sessions led by Alyve Health team Shreya R. Iyer, Lead Well-Being Expert and Habit Coach, and Siddhi Aiyya, Counseling Psychologist and Habit Coach. Participants will engage in a 21-day live challenge, tracking their daily habit goals on the Alyve Health app. The journey will end in a celebratory closing ceremony by the end of this month, where the habit champions will be announced, and participants will share their transformative experiences.
“Becoming a Habit Champion” represents more than just a well-being initiative; it embodies CaratLane’s aim to build a workplace culture where health, habit, and growth go hand in hand. The program focuses on empowering CaratLaners to be the best version of themselves through personalized 1:1 coaching, community support, gamification, and accountability. This transformational journey will help employees turn their goals into lasting habits for personal growth.
Benjamin Rajkumar Felix, CHRO, CaratLane, said, “At CaratLane, we believe in nurturing every aspect of CaratLaners’ lives—not just their careers. That’s why we’re so excited to launch the Habit Champion Program in collaboration with Alyve Health. With the engaging “Becoming the Habit Champion” program with Alyve Health, we wanted to ensure that our employees are supported in proactive habit formation and preventive health care.”
Sushant Roy, Co-Founder, COO, and CBO of Alyve Health, said that the ‘Becoming a Habit Champion’ program and the comprehensive health plans are initiatives that will build long-term benefits for employees. While the habit challenge empowers them to make lasting lifestyle changes, regular health checkups provide essential insights to guide their health and wellness journey. It’s inspiring to see how CaratLane is prioritizing both habit formation and preventive care for their employees.”
Over the past four years, Alyve Health has become a trusted health-tech platform that reimagines health plans. With over 1 million members, it has built a strong community dedicated to high-quality medical care, proactive healthcare, and well-being. By offering comprehensive health plans, health challenges, and assessments, it invites organizations and individuals to become part of its thriving family.
Today, CaratLane has grown to become India’s largest omnichannel jeweller, with a robust presence in over 100 cities across the country through an extensive network of more than 300 retail stores.
About Alyve Health
Alyve Health is India’s fastest-growing health-tech platform, offering comprehensive healthcare services to individuals, employers, and businesses. Serving over 1 million users nationwide, Alyve Health combines outpatient medical care, diagnostics, habit coaching, and mental wellness on a single, user-friendly health plan on the app. By providing personalized dashboards, insightful data, 24/7 AI-powered support, and cashless transactions, Alyve Health is setting a new standard in healthcare. For more information, visit www.alyve.health.
About CaratLane
CaratLane – A Tata Product, India’s first omni-channel jewellery brand, was founded in 2008 by Mithun Sacheti and Srinivasa Gopalan with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. The driving force behind all of CaratLane’s efforts is its purpose of helping people express their emotions. Through its unique, youthful, and contemporary designs and innovative technological interventions, it aims to be a meaningful part of every celebration in the modern woman’s life. As a part of the Tata Group, CaratLane proudly follows the Tata Group’s legacy of excellence and trust. CaratLane aims to work towards its mission—to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles—enabling CaratLane to grow as India’s 21st-century jewellery brand.
CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 300+ brand stores across the country and one international store in New Jersey. CaratLane has also pioneered unique features like CaratLane Live—an online live shopping experience and Try at Home—where customers can book an appointment to try their favourite jewellery designs in the comfort of their home, with no obligation to buy. Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers in finding the perfect solitaire jewellery.
