New Delhi: Blisswater Industries is a new and exciting company that is shaking up the alcohol industry with its fresh ideas and products inspired by Indian culture. Founded by a visionary entrepreneur, Blisswater is creating a unique space in a market traditionally dominated by foreign brands, offering something new and authentic for Indian consumers.
From Civil Services to Entrepreneurship
The founder originally planned to pursue a career in civil services, but her passion for creativity and making a bigger impact led her to start her own business. “Entrepreneurship gave me the chance to follow my passion for innovation,” says the founder. With her background in marketing, she used her skills to build a strong brand for Blisswater and connect with customers in a meaningful way.
Disrupting the Alcohol Industry
Entering the alcohol business was a bold move, especially for a woman. However, the founder saw it as an opportunity to break the norms and offer something truly unique. She wanted to create high-quality products that appeal to Indian consumers while celebrating the country’s rich culture. Her bold approach quickly helped Blisswater stand out in a male-dominated industry.
One of Blisswater’s most popular products is Rahasya, India’s first vodka infused with Indian flavors and mysticism. Inspired by ancient Indian stories and traditions, Rahasya blends global quality with the essence of India. “The response has been fantastic,” says the founder, adding that Rahasya’s smooth taste and distinct flavor have made it a hit among consumers.
Another standout product is Yaksha, a whisky made with the rare Soma plant, known for its spiritual properties. This gives Yaksha a unique flavor, different from other whiskies. Recently, Yaksha won a silver medal at the prestigious USA Spirits Rating, proving its quality and making it one of the top choices in the global market. “This award places us on the map as a serious competitor in the alco-bev space,” the founder says proudly.
Blisswater is also launching a new product called Salty Nerd, aimed at young people in India. Designed for millennials and Gen Z, Salty Nerd has a bold flavor and modern packaging. “This product speaks to young people who value individuality and creativity,” the founder explains. With its fun vibe, Salty Nerd is sure to become popular among younger drinkers.
Balancing Creativity with Business
For the founder, creativity is essential to stand out in a crowded market, but business skills are just as important to ensure success. By focusing on Indian ingredients and cultural heritage, Blisswater offers something different from the usual foreign alcohol brands. “We want to offer products that reflect India’s unique identity,” she says.
The Future of the Indian Alcohol Industry
The Indian alcohol market is growing rapidly, and Blisswater is ready to lead the way. The industry is expected to reach USD 1,285 billion by 2027, and Blisswater plans to be a key player by creating more Indian-inspired drinks for both local and global consumers. The founder believes that the future of the alcohol market lies in offering quality, authenticity, and innovation.
Empowering Women Entrepreneurs
As a female entrepreneur in a male-dominated industry, the founder is proud to be a role model for other women. “Women can succeed in any field,” she says. “I want to show other women that they can achieve their dreams, no matter what industry they are in.” She encourages aspiring female entrepreneurs to pursue their passions with confidence and resilience.
Blisswater’s success is also a result of its focus on branding. The company uses storytelling to connect emotionally with customers and position its products as part of a lifestyle that celebrates Indian heritage. Social media and influencer marketing have played a big role in building the brand’s presence.
Mentoring the Next Generation of Entrepreneurs
Beyond running Blisswater, the founder also mentors young startups, helping them navigate the challenges of growth. “Stay focused on your vision, keep innovating, and build a strong network of mentors, partners, and customers,” she advises aspiring entrepreneurs.
Balancing Career and Family
As a mother of twin girls, the founder understands the importance of balancing work and family life. “My daughters are my biggest inspiration, and I want them to see that women can have successful careers while being great parents,” she shares. Her dedication to both her career and her family is a driving force behind her success.
Looking Ahead
Blisswater’s future looks bright. The company plans to expand its product range and increase its presence both in India and around the world. Sustainability is also a key focus, as they aim to create products that align with changing consumer preferences for eco-friendly choices.
Blisswater Industries’ commitment to quality, creativity, and cultural authenticity is making it a major player in the alcohol industry, and it’s set to continue leading the way with innovative, Indian-inspired drinks.
