Introduction:
Zepto is a grocery shopping app that delivers groceries within 10 minutes customers get to choose from thousands of popular items from fresh farm vegetables, fruits, groceries, dairy, and more at the best price from Zepto and a zeptonain Rider will deliver the groceries within 10 minutes at your doorstep. Zepto is growing at a 200% rise in price in 11 months, with 60% repeat customers. The company is dedicated to maintaining unbeatable customer loyalty and delivering products to their doorstep on time.
How Zepto is Founded:
Aadit Palicha and Kaivalya Vohra share a friendship that began in their childhood both were born and raised in Mumbai their fathers were engineers. They were very interested in technology and business. The Duo attends school in Dubai, where they nurtured a shared passion for technology and business, constantly experimenting with new projects and ideas.
One of their early ventures, Gopool. The platform, which facilited ride sharing it turned to profitable business and was eventually sold by them, their early success fueled their ambition to delve deeper into technology. They decided to purse computer science at Stanford University, However the COVID-19 pandemic brought them back in Mumbai but they didn’t lose hope, where they took a gap year and explored new business opportunity.
Zepto was born out of necessity in COVID-19 pandemic, while the world grappled with lockdowns, Palicha and Vohra were confined to their home in Mumbai. The duo quickly realized the inefficiency in grocery delivering services, which often to took days to fulfill orders. This gap in the market sparked a great idea for quick and fest delivery applications, they founded KiranaKart which delivered the groceries within 45 minutes at home. While KiranaKart laid the groundwork, it worked well and earned success but there were a few corns in it that needed to be repaired. It didn’t achieve the success at they had hope for.
However, they gained invaluable experience and it set a stage for Zepto’s creation. After some time Zepto came in their mind, this is not new for them they have learned many things from the mistakes in KiranaKart and it renamed Zepto 10 minutes, idea is good for them but for creating Zepto they faced several challenges in it, with the logistics and rapid delivery of groceries but didn’t lose hope they focused on it.
The biggest challenge to create a system that capable of delivering ambitious 10-minute promise. This require an intricate network of cloud shop and Dark-warehouse strategically located across cities, management and efficiency routing for the delivery personnel. Financial backing with hurdle, however their idea quickly attracted investors. Global Founder Capital, 2AM Ventures, and Contary Capital, among others, saw potential in Zepto’s model and provided essential early funding. By June 2024, Zepto achieved unicorn status with a valuation of $3.6 billion which is a testament to its rapid growth and market acceptance.
Zepto Business and Revenue Model:
Zepto delivers groceries within 10 minutes through a system dark storefronts and mini warehouse, on up to 90% orders Zepto works in the quick commerce segment in India. It is designed as customer centric and dark around the service model. They have the service model of delivering the groceries within 10 minutes but the Aadit and Vohra has given an estimated time to deliver the groceries within 8 minute 40 seconds at your doorstep. Through a chain of dark stores and retail distribution, the Mumbai based company employs a hotspot method to cater largely to digital purchases.
A dark store is a tiny neighborhood storehouse that customers cannot visit but purchase online to get packaged delivery. While dark stores are not new in Indian industry Aadit believes that the ides have yet to be completely explored. Populations, traffic dynamic, topography, road patterns, weather conditions, last mile operational improvement, real estate prices, and other geographic data, and local intelligence aid. Zepto in optimizing connectivity, furthermore the startups dark warehouses and cool rooms are custom designed and satisfy particular criteria such as ease of travel, allowing packers to move as swiftly as possible to fill orders.
