New Delhi: Shlok Srivastava, better known as TechBurner, is a popular tech content creator and entrepreneur. He’s made a name for himself in the tech world with his fun and easy-tounderstand videos. Shlok also runs successful businesses, including Overlays Clothing and Layers, a brand for mobile and laptop skins launched in 2022. He has worked with over 200 brands, making him a big name in the influencer space.
How Shlok Srivastava Became TechBurner
Shlok’s journey as TechBurner began in 2014 when he started creating videos to make technology accessible and engaging for the masses. His passion for simplifying complex tech topics in a quirky and approachable way led to his rapid growth in the tech space. He covers a wide range of topics on his YouTube channel, including updates on the latest gadgets, computers, and useful life hacks, making tech less intimidating for his audience. His channel saw a big boost during the lockdown when many people turned to his videos to learn about technology they found confusing before. Today, Shlok has a huge following with 4.8 million followers on Instagram and 12 million subscribers on YouTube.
Starting Small
Shlok Srivastava Born into a middle-class Hindu family, Shlok’s early years were marked by a love for physics and chemistry, which naturally extended to a fascination with technology. Despite being shy and introverted, Shlok started making videos with minimal resources, often borrowing a camera and microphone from friends. His first videos received just 20-30 views, but Shlok persisted, driven by a passion for tech education rather than immediate success. Shlok’s early content was in English, but he soon realized the importance of creating content in Hindi to reach a broader audience. This shift allowed him to connect with millions of Hindi-speaking viewers who were eager for accessible tech content.
In a candid interview, Shlok reflected on his early struggles, “When I started making YouTube videos, they were of low quality, and I wasn’t very confident in front of the camera. But as I improved and my content got better, people began to watch.” His perseverance paid off as his viewership grew, and he became a trusted name in the tech community. Like many from middleclass backgrounds, Shlok faced societal and familial expectations, particularly regarding career stability. He convinced his parents to let him skip college placements to focus on his YouTube channel, asking for just two years to prove himself. Initially skeptical, his parents recognized the value of his work as his channel began generating income.
Shlok remains humble despite his success and continues to focus on creating great content. He lives in Delhi and has a background in engineering, with skills in development and design. Shlok shares a close bond with his family, including his mother, a homemaker, and his younger sister, Riya. Though private about his personal life, Shlok is known to be in a relationship, but he prefers to keep those details away from the public eye. From a shy boy with a love for tech to one of India’s top tech influencers, Shlok Srivastava’s journey as TechBurner shows that with passion, hard work, and the courage to take risks, you can turn your dreams into reality.
