New Delhi: TOLE is India’s pioneering luxury tech accessories brand, dedicated to crafting high-quality leather products that seamlessly blend functionality and elegance. Specializing in premium leather cases for Apple devices, tech organizers, bags, and more, TOLE is designed for the discerning individual who values sophistication, quality, and exclusivity.
At TOLE, luxury goes beyond mere aesthetics; it is an experience, a statement, and an expression of one’s personal style. The products are meticulously designed by a team of skilled leather product and apparel designers, ensuring that every piece embodies the perfect balance of form and function. Using only the finest leather, the brand offers a curated collection that includes leather cases for iPhone, iPad, and AirPods, leather watch bands for Apple Watch, MacBook sleeves, desk mats, and more. Our products are available in timeless shades like dark brown, tan, and black, appealing to those who appreciate classic elegance.
TOLE is more than a brand; it’s a lifestyle. The brand aims to build a community around their products, engaging with affluent customers aged 30 to 50 who not only love collecting leather goods but also value the story and craftsmanship behind each item. The vision of the brand is to become a status symbol, recognized for their commitment to quality, innovation, and unmatched customer service.
TOLE sells exclusively through their website and at select Apple Premium Retailer stores, achieving over INR 1 crore in business in just eight months. The ambitious expansion plans include launching 10 new products over the next 12 months, such as leather backpacks, MacBook folios, camera sling bags, and more. TOLE is also preparing to open retail stores in premium malls and airports, complemented by in-store cafes for an immersive brand experience.
The mission is to deliver not just products, but a unique luxury experience that enhances the lives of our customers. By focusing on high-margin products and exceptional service, the aim is to maximize customer lifetime value (LTV) and foster deep, lasting relationships. The brand aspires to generate at least INR 200,000 in LTV per customer over the next three years.
TOLE is poised to revolutionize the luxury tech accessories market by merging style with practicality, offering products that not only protect but also elevate the user’s everyday experiences. With their unwavering commitment to quality and customer satisfaction, TOLE is set to become a global leader in the luxury segment, catering to those who believe in the finer things in life.
