Mumbai: The Indian Racing Festival (IRF) is excited to announce its new strategic partnership with Go Fish Entertainment pvt. Ltd., a leading force in entertainment marketing. This collaboration marks a significant leap in enhancing the Indian Racing Festival brand presence through strategic celebrity partnerships and an extensive media campaign.
Go Fish Entertainment Pvt. Ltd. is a premier entertainment marketing agency from Mumbai, boasting nearly two decades of industry expertise. Renowned for its expertise in strategic partnerships and innovative campaigns, Go Fish excels in crafting impactful celebrity collaborations and media strategies. The company works with leading advertisers and celebrities, tailoring approaches to meet the diverse and dynamic demands of entertainment marketing. Go Fish Entertainment has played a pivotal role in strategizing, negotiating, and closing strategic celebrity partnerships for the Indian Racing Festival.
Notable figures such as John Abraham, Sourav Ganguly, and Arjun Kapoor have partnered with IRF to own teams: John Abraham as the owner of the Goa Aces, Sourav Ganguly as the owner of the Kolkata Royal Tigers, and Arjun Kapoor as the owner of the Speed Demons Delhi.
Indian Racing Festival, is a premier motorsport event in India, which is gearing up for its third season.
The Indian Racing Festival, created by Racing Promotions Pvt. Ltd., is designed to captivate India’s burgeoning motorsport fan base. The festival features two main championships: the Indian Racing League (IRL) and the Formula 4 Indian Championship (F4IC), promising a thrilling season of high-speed action. This year, eight city-based teams-Kolkata, Hyderabad, Bangalore, Chennai, Delhi, Goa, Kochi, and Ahmedabad- will compete from August to November
Sajay Moolankodan, Director of Go Fish Entertainment, expressed enthusiasm about the partnership: “We are thrilled to bring these celebrities into a strategic partnership with the Indian Racing Festival. Our goal was to align with celebrities who not only have a strong connection with the audience but also embody the spirit of motorsports. We believe these collaborations will enhance the Indian Racing Festival’s visibility and set a new benchmark in motorsports in India. We are excited to support Mr. Reddy’s vision for the Indian Racing festival and the growth of motorsports in the country.”
The Indian Racing Festival conceived by Racing Promotion pvt Ltd, Chairman Mr. Akhilesh Reddy, Chairman added, “This partnership with Go Fish Entertainment represents a new era for the Indian Racing Festival. The addition of such esteemed celebrities will undoubtedly enhance the festival’s profile and appeal. What sets Go Fish apart is not only their ability to secure strategic celebrity partnerships but also their expertise in crafting well-planned media campaigns that elevate our brand, alongside other strategic media partnerships.”
Actor John Abraham shared: “Go Fish played a pivotal role in getting me on board with the Indian Racing Festival. They were relentless and very convincing. Their strategic approach in aligning me with the festival is truly commendable. I am thrilled to be part of this exciting journey with the Goa Aces team.”
Ex-Indian cricket captain Sourav Ganguly commented: “The Go Fish team was persistent and persuasive over time, demonstrating how this partnership would benefit everyone involved. Their dedication and strategic vision ultimately convinced me to join the Indian Racing Festival as the owner of the Kolkata Royal Tigers team.”
Actor Arjun Kapoor stated: “Their straightforward and transparent approach made the decision seamless. I am thrilled to be part of the Indian Racing Festival and can’t wait to see the campaign unfold.”
In addition to the strategic celebrity partnerships, Go Fish Entertainment is launching a comprehensive media campaign across TV and in-cinemas, ensuring a wide-reaching impact for the Indian Racing Festival.
About Go Fish Entertainment:
Go Fish Entertainment is a leading entertainment marketing agency in India with the enviable distinction of completing 18 years in business. Specializing in creating impactful strategies and partnerships, Go Fish elevates brands and engages audiences.
Go Fish has worked closely with a number of national brands like Havells India, Lloyd, Magic Moments, Royal Ranthambore, Standard Electricals, Philips, Asics and many more, as well as international brands like Z-POP Dream, WWE, Formula E etc., on various entertainment marketing initiatives.
www.gofish.co.in
