Ahmedabad, August 9: For years, popcorn has remained elusive outside movie theatres and fairgrounds. Discerning consumers craved a convenient, guilt-free way to enjoy their favourite snack, but the market offered a few options.
The rare ready-to-eat popcorn available was often laden with artificial flavours and unhealthy additives, while flavour variety was limited to the usual suspects found at cinemas. As people increasingly sought wholesome yet indulgent treats for their homes and on-the-go lifestyles, a clear gap emerged in the market.
In this scenery, ultra pop saw an opportunity to revolutionize snacking, bringing the joy of freshly popped and delectable popcorn from the silver screen into everyday life.
The Passion Behind their Products
Ultra pop’s story is based on the power of passion and the pursuit of a vision. It began with the convergence of two remarkable individuals, Niki Shah and Jimit Gandhi. These two individuals’ shared love for food and entrepreneurial spirit ignited a spark that soon became a blazing snacking revolution.
“We didn’t just want to create another snack brand,” Niki Shah, Co-founder of ultra pop, reminisces. “We wanted to redefine the essence of snacking, to craft an experience that not only tantalises the taste buds but also sparks joy and brings people together.”
New Chakhna of India: A Nationwide Phenomenon
Have you ever paired popcorn with your favorite hard drinks? If not, it’s an experience you simply must try. Ultra pop is revolutionizing the snacking scene, offering fresh and exciting options for snack lovers everywhere. Imagine the delightful crunch of perfectly popped corn, seasoned to complement the rich flavors of your beverage. Ultra pop’s innovative approach to snacks ensures that each bite is an adventure, enhancing your drinking experience like never before. Whether you’re a fan of classic flavors or seeking something bold and new, ultra pop has something for everyone, making every gathering more enjoyable and memorable.
The Joy of Serving 2 Million customers already
From its humble beginnings, ultra pop has rapidly transformed into a nationwide phenomenon, with its guilt-free popcorn offerings gracing the shelves of over 7,000 stores across 30 cities. However, the brand’s reach extends far beyond the traditional retail landscape, securing a presence in airports, cafes, colleges, and hospitals and even finding its way into the hearts (and pantries) of 2 million delighted customers.
Commitment to Quality and Sustainability
Ultra pop’s commitment to quality and sustainability is constant, evident in its state-of-the-art 15,000 sq. ft production facility in Gujarat. Adhering to the highest food safety standards and implementing GMP protocols, the brand ensures that every kernel that leaves its doors represents excellence.
The brand’s sustainability efforts are woven into every aspect of its operations, from minimising waste generation through sustainable production measures to conducting regular safety training and ensuring the use of personal protective equipment (PPE) for its employees.
Creating Shared Memories
With snacks come memories. ultra pop is also about creating shared memories and becoming an integral part of life’s celebrations. From movie nights to festive gatherings, the brand has seamlessly integrated itself into the fabric of these cherished moments, adding a touch of joy and nostalgia to every occasion.
“Some of my fondest childhood memories are inextricably linked to the simple pleasures of snacking,” Jimit Gandhi shares. “It’s that feeling of joy and togetherness that we strive to capture with every kernel we pop, creating new memories for families and friends to cherish for years to come.”
Ultra pop continues to blaze a trail in the snacking realm, and one thing is sure: this revolution is just getting started. With a visionary approach, a solid commitment to quality, and a deep-rooted passion for bringing joy to every snacking moment, ultra pop is igniting a snacking revolution that promises to captivate taste buds and hearts alike.
