Karnataka: House of Vaarasa, founded in 2019, is the dream of Pooja Chidre Kallure, a textile designer and revivalist, brought to life. Her journey with this Karnataka-based brand started with an epiphany while she was working in the US.
“Our journey began with a simple yet powerful realisation,” shares Pooja Chidre Kallure. “While working in luxury retail in the United States, I noticed many products were ‘Made in India’ but branded internationally.” She realised that there was no homegrown brand to tell the story of India’s handwoven age-old textiles.
This inspired Pooja to set out on a journey to give Indian textiles the recognition and respect they so well deserve. Currently, this vision can be seen in the Hubballi flagship store of House of Vaarasa. Every handloom item at this flagship store speaks a story of artistry and history, making it a celebration of Indian craftsmanship.
House of Vaarasa specialises in handloom and handcrafted sarees. The brand is dedicated to reviving age-old antique real gold and silver zari sarees and textiles—a true rarity in today’s market flooded with machine-made imitations. Customers can be assured that the products are genuine handloom, unlike many other brands that mislead customers by passing off powerloom items as handmade. The brand stands out for its authenticity, giving novices and professionals alike the opportunity to find a piece that embodies India’s rich textile history.
“When you wear a House of Vaarasa saree, you’re not just wearing an outfit; you’re embracing centuries of artistic legacy,” Pooja explains. “Our Banarasi sarees, for instance, are crafted by master weavers in Varanasi, using techniques passed down through generations.”
The brand’s focus on real gold and silver zari sarees and textiles is an intentional attempt to preserve a dying art. In an era where synthetic alternatives are common, House of Vaarasa remains committed to creating authentic, handcrafted pieces. Since each saree is crafted from real gold and silver zari, it becomes an heirloom piece, ready to be passed down through generations.
Sustainability and artisan welfare are at the core of House of Vaarasa’s ethos. The brand gives skilled craftspeople in India regular work by selling only handlooms and handmade products. This method helps preserve traditional skills while also providing the best possible quality.
“Our artisans are the true heroes of our story,” Pooja asserts. “By providing them with recognition and fair compensation, we’re nurturing a sustainable ecosystem for Indian crafts to thrive.”
In addition to Real Zari Heirloom Sarees, the House of Vaarasa collection features a wide variety of textiles from different Indian craft clusters. Every piece in its collection, from the lustrous Chanderi of Madhya Pradesh to the intricate Paithani of Maharashtra, is a celebration of local artistry.
For more information, please visit:
www.vaarasa.com
