Kolkata: Budweiser recently electrified Kolkata with a concert featuring the renowned rapper, Divine. Held at the JW Marriott Hotel, the event kicked off with a high-energy DJ set that had the crowd buzzing with anticipation.
Divine, known for his hits like “Mere Gully Mein,” “Jungli Sher,” and “Kohinoor,” took the stage and delivered an unforgettable performance. His powerful lyrics and dynamic stage presence resonated deeply with fans, creating an electric atmosphere. The crowd sang along to every word, highlighting Divine’s significant impact on the Indian hip-hop scene.
The event’s atmosphere was further elevated by India’s win in the ICC T20 World Cup, adding to the celebratory mood. The crowd’s excitement was palpable, making the night even more special. “The energy in the room was incredible,” said Rimeli Dey Barman, Trade Marketing Manager at Budweiser. “It was the perfect night to celebrate music, cricket, and a great time.”
The concert featured a carefully curated setlist, with Divine performing his biggest hits and fan favorites. Each song was met with enthusiastic cheers, with “Mere Gully Mein” and “Kohinoor” receiving particularly loud applause. Divine’s performance was not just a musical experience but a testament to his journey and his connection with his audience.
“We are thrilled to bring such vibrant experiences to Kolkata,” said Adyitesh Jaiswal, Manager XM, Partnerships & Communities. “Collaborating with Divine aligns with our mission to celebrate creativity and passion. The response from the audience has been phenomenal, and it reinforces our commitment to supporting music and cultural events.”
The night was more than just music; it was about creating memories and celebrating Kolkata’s rich culture. The event included interactive activities, exclusive Budweiser merchandise, and special offers, enhancing the overall experience for attendees. “Budweiser aims to create moments that resonate with our audience,” said Kingshuk Chatterjee, Regional Trade Marketing Manager- (East) at Ab InBev. “This event is just the beginning of many more to come. We are dedicated to bringing more such exciting collaborations to our fans.”
Budweiser’s involvement in the concert underscores its dedication to supporting music and cultural events that resonate with today’s youth. By partnering with artists like Divine, Budweiser continues to cement its position as a brand that champions creativity, passion, and unforgettable moments.
Stay tuned for more exciting events and collaborations from Budweiser as the brand continues to lead the way in the world of music and beyond.
Event produced by Espousal Events & Alter Ego – Kolkata. Special thanks to MCA Worldwide.
