New Delhi: Nu Republic, the trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products, has dropped Today, its new brand campaign features the dynamic duo Farhan and Shibani Akhtar.
- Nu Republic is an Indian lifestyle wear-tech brand that specializes in head-turning wireless audio products & wearables.
- Actors Farhan Akhtar and Shibani Akhtar endorse the Nu Republic and are the faces of the brand.
Nu Republic is on a mission to challenge the one-color world of wear tech, challenge the status quo and establish wear tech as a fashion accessory and a form of self-expression.
Commenting on the launch, Ujjwal Sarin, Founder of Nu Republic, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar with our new brand campaign featuring Shibani and Farhan Akhtar. We’re not just dropping cool wear tech products; we’re establishing the #nucodeofcool “- Ujjwal Sarin, Founder, Nu Republic.
As Farhan Akhtar and Shibani Akhtar dazzle the screen in this latest brand campaign with their undeniable charm & they infuse the TV commercial with dynamic energy, illuminating the irresistible appeal of Nu Republic®’s head-turning wear-tech products.
The brand campaign will consist of a video commercial, a product launch, and a 360 marketing plan across physical and digital marketing and social media.
Speaking on the launch of the campaign, Farhan Akhtar said, “I’m excited to partner with Nu Republic on its mission to firmly plant its flag at the intersection of music, style & technology. These wear-tech products are born to be stylish, and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #NuCodeofCool.
“As the face of Nu Republic, I am immensely proud to be a part of a brand that’s disrupting the fashion wear-tech landscape. Nu Republic’s wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression,” added Shibani Akhtar.
As per the launch of the campaign, the brand ambassadors Farhan and Shibani Akhtar will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.
About Nu Republic:
Nu Republic is a trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products – wireless audio, watches, earbuds, and speakers, and innovative charging solutions. Backed by our product disruptions, we have firmly planted our flag at the intersection of electronics, music, and fashion.
Through our fashion-first design philosophy, We’ve successfully redefined the playing field by making high-style attainable and high-tech affordable. Nu Republic counts dynamic power couple Farhan Akhtar and Shibani Akhtar as its brand endorsers.
The Nu Republic, today, is a global brand that brings in style and pushes boundaries far and wide. We are committed to disruption, counterculture, and self-expression. We continue to partner with influencers, pioneers, and brands who embody our values and create their own paths.
Nu Republic is promoted by NuWorld Retail Private Limited – a privately held company based in Gurgaon, Haryana.
