New Delhi: Shiprocket, India’s leading eCommerce enablement platform, has entered into a strategic partnership with Truecaller, the globally renowned communication platform, to cater to the ever-evolving landscape of mobile commerce. This collaboration is poised to reshape the online shopping experience for consumers and empower independent eCommerce merchants across India. The partnership will enable 3 lakh Shiprocket merchants to streamline their consumers’ mobile onboarding to shopping journeys and deliver a frictionless consumer experience.
According to a report by Statista, Mobile commerce in India is projected to reach $46.4 billion in 2023. Mobile shopping is one of the growth drivers for this projection. With this partnership, Shiprocket aims to enable merchants to grow in this burgeoning market by providing a seamless consumer experience. The partnership will unlock numerous benefits, emphasizing the commitment to enhancing user experience and enabling eCommerce merchants to do business easily.
- Truecaller’s 1-Tap number-based OTP-less verification solution will expedite the onboarding process for new sellers on the Shiprocket platform, resulting in faster sign-ups and reduced friction.
- The 1-Tap, OTP-less verification will also help the merchants deliver a swift and secure online checkout experience for shoppers. This, combined with Shiprocket Checkout, will enable merchants to provide the ultimate ‘one-click’ checkout experience to their consumers, which lifts up the sales conversion from 20% to 40%.
- Further, to communicate in a trusted, safe, and productive manner, the partnership will enable Shiprocket’s merchant ecosystem to leverage Truecaller’s Verified Business Caller ID solution. This will enable merchants to foster a seamless communication experience with their customers, especially for important use cases such as delivery and support.
Speaking on the partnership, Saahil Goel, Co-founder & CEO of Shiprocket, said, “Our partnership with Truecaller ensures that speed and convenience are not just promises but a reality that the merchants can deliver to their consumers. Truecaller’s OTP-less verification combined with the Shiprocket Checkout solution will enable a seamless experience for the consumers. This will help our merchants further reduce cart abandonment rates and expand their consumer base among the mobile-first audiences. In addition to this, the merchant verification badges will also help build credibility and enable them to communicate with their consumers seamlessly.”
Priyam Bose, Global Head GTM & Developer Products, Truecaller, said, “At Truecaller, our commitment lies in empowering businesses in the realms of customer authentication to communicate in a trusted, safe, and consistent manner with their end consumers. With this key collaboration with Shiprocket, we are streamlining and elevating their merchant’s digital-led operations across the consumer experience lifecycle, from onboarding to checkout to communication through our business suite of products from the Truecaller platform.”
Shiprocket’s collaboration with Truecaller comes when the eCommerce industry is evolving rapidly, demanding innovative solutions to meet the changing needs of businesses and consumers alike. This partnership cements Shiprocket’s position as a leading eCommerce enablement platform, driving positive change and creating a more user-friendly environment for merchants.
About Shiprocket:
Shiprocket is India’s largest eCommerce enablement platform on a mission to empower the businesses of Bharat to scale their ventures by unleashing the true power of eCommerce. The platform helps the sellers at every step of their eCommerce journey, creating an operating system for direct commerce. Their stack of tech integrations enables shipping, fulfillment, customer communication, and marketing tools as well as providers for SMEs, D2C retailers, and social commerce retailers in India.
Launched in 2017, Sprocket is on a mission to create a seamless logistics data platform that connects retailers, carriers, and consumers across national and international locations. Shiprocket provides a technology stack to help retailers integrate their shopping websites on Shopify, Magento, WooCommerce, Zoho, and others with the platform’s multi-carrier API to manage orders, prints, and shipping labels. It also avails tracking information from multiple providers including managing Cash on Delivery (COD) orders and payment reconciliation. Shiprocket also offers state-of-the-art fulfillment solutions with more than 45 warehouses located across India. The technology stack provides a robust post-purchase experience to consumers, resulting in higher engagement and lower RTO (failed deliveries). With 25+ courier partners on board, the brand permits pan-India as well as international shipping deliveries. Its shipping solutions are available across 24,000+ pin codes within India and 220 countries and territories worldwide.
About Truecaller:
We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 356 million active users, with more than a billion downloads since launch and close to 50 billion unwanted calls identified and blocked in 2021. Headquartered in Stockholm since 2009, we are a co-founder-led, entrepreneurial company with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since October 2021. Visit truecaller.com for more information.
